CavinKare’s CHIK Enters Crème Hair Color Category; Launches CHIK Quick Crème Hair Color
CavinKare’s CHIK Enters Crème Hair Color Category; Launches CHIK Quick Crème Hair Color
~Tapping into the ₹1000+ crore crème hair color market growing at 15% annually in the North, the brand makes its maiden Non-South launch across Uttar Pradesh, and Rajasthan and later in Madhya Pradesh~
~With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled a comprehensive 360° marketing campaign spanning print, digital, and online platforms across the markets~
National, September 2, 2025: CHIK, the flagship haircare brand from FMCG major CavinKare, today announced its entry into the rapidly expanding crème hair color category with the launch of CHIK Quick Crème Hair Color. Tapping the ₹1000+ crore segment that is growing at nearly 15% annually in North India, the bra...