CMedimix Family Launches Soapera – A Coffee Table Book Capturing.
The Rich Legacy of world’s largest sell ing Ayurvedic Soap, Medimix
~ The first copy of the coffee table boo k was presented to Isaignani Mastero Ilaiyaraaja~
Chennai, 17th July 2024: Bringing toget her the healing powers of Ayurveda an d Music, Medimix Family unveiled Soa pera, an exclusive coffee table book ca pturing the 55 years journey of the bra nd Medimix – India’s leading ayurvedic personal care brand. The first copy of the book was presented to Maestro Ilai yaraaja by Dr. A V Anoop, Managing Di rector, AVA Cholayil Healthcare Pvt Lt d, and Mr.V.S.Pradeep .Managing Dire ctor Cholayil during a private event h eld in the city. Soapera is an exquisite coffee table book, curated by the mak ers of Medimix, that captures the illus trious history and the 55 year old tran sformative journey of Medimix. The b ook encapsulates the inspiring jour n ey of Dr VP Sidhan’s quest to unlock t he power of ayurvedaayurveda.
Commenting on the occasion, Mr. A V Anoop, Managing Director, AVA Chola yil Healthcare Pvt Ltd, said “We are ha ppy to launch Soapera that beautifully captures the vision and purpose with which Dr. V.P. Sidhan started the jour ney of Medimix.The book encapsulates the diverse interests of our founder an d his entrepreneurial foresight of the future of ayurveda. We are proud to br ing notable moments from the 55 year s of Medimix’s journey to give an insig ht into the rich legacy of our brand tha t is a fond household name today.”
Adding to this, Mr. Anoop said “The jo urney of Medimix from a small, home grown product into a successful, glob al brand speaks volumes about the lea dership of Dr. V P Sidhan and his wife Mrs.Sowbagyam. This would have not been possible without the continuous s upport of our Distributors ,vendors an d employees. The book captures insig hts and contributions of the strong sup port ecosystem that helped make Med imix an unparalleled leader. We wan ted to share our gratitude for each of their support through this book. Soape ra is truly an inspiring read and is fill ed with lessons for emerging entrepre neurs..
PHOTO CAPTION :
Ms. Jaya Pradeep , Mr.V S Pradeep ( Ma naging Director ) Cholayil Private Lim ited ,Isaignani Maestro Ilayaraaja , Dr. A V Anoop (Managing Director) AVA Cholayil Healthcare Pvt.Limited , Ms. Priya Anoop (Directress) AVA Cholayil Healthcare Pvt Limited , Ms. Prathee ksha Anoop (Directress) AVA Cholayil Healthcare Pvt Limited , Ms. Susmera Cholayil (Director at Cholayil Pvt. Ltd. ) ,Baby. Tara Prasanth ( kid) , Dr. Prasa nth Gireesh (Director ) AVA Cholayil H ealthcare Pvt Limited.
The coffee table book – Sopera, is a met iculously crafted tribute to the remark able journey of Medimix and its vision ary founders, Dr. VP Sidhan and Mrs.S owbagyam. The book offers a visual an d narrative tribute to Medimix’s herit age, chronicling its inception, growth, and the profound impact it has had on the lives of millions. Founded by Dr.VP Sidhan, Medimix has been a household name for generations, known for its au thentic ayurvedic formulations that bl end tradition with modernity.Delving i nto the founding years, the book narr ates the inspiring story of how Medim ix was conceived to address the skin ra shes of railway employees through the healing power of Ayurveda. It provides a vivid portrayal of Dr. VP Sidhan’s div erse interests and profound dedication to Ayurvedic principles, alongside Sow bagyam’s instrumental role in bringin g his vision to life and taking Medimix to countless households.
Through rich visuals and engaging nar ratives, the book chronicles the early c hallenges, milestones, and the unwave ring commitment that transformed Me dimix and AVA Cholayil from a small-scale initiative into a renowned Ayur veda-based conglomerate. This beautif ully illustrated volume is not only a ce lebration of Medimix’s legacy but also a testament to the enduring partner s hip and shared dream of Dr. VP Sidha n and Sowbagyam.
About AVA Group:
At AVA Group, we ar e committed to ta ckling healthcare an d wellness chall enges naturally, exemp lified by our fl agship brand, Medimix. Our philosoph y of care motivates us to help people le ad healthier lives. We pr ioritize envir onmentally conscious pro duction, opt imizing raw materials, pac kaging, and manufacturing processes with advanc ed machinery. Our in-hou se R&D depa rtment, accredited by the Department of Science and Industrial research (Go vt of India) ensures strin gent quality control for all our produ cts, establis hing trust and reliability in the marke t.