Sherif Master Launches India’s First Dance OTT Platform, JOOPOP HOME
**Vadapalani, Chennai** – Celebrated choreographer **Sherif Master**
marked a significant milestone today with the launch of **JOOPOP HOME**, India’s first-ever OTT platform
Dedicated to dance. The app, unveiled at a vibrant event at Nexus Vijaya Ma ll, Vadapalani, promises to revolution ize how dance enthusiasts, performer s, and creators engage with the art for m.
The event was graced by Sherif’s close friends and collaborators, including a cclaimed filmmaker **Karthik Subba raj**, director **Rajkumar Periyasam y**, and actor **Bobby Simha**. Their presence highlighted the deep persona l and professional bonds Sherif has nu rtured over the years, reflecting his in spiring journey in the world of dance.
Sherif Master’s path to success is a tes tament to dedication and perseveranc e. He began his career in **2003**, teac hing at his own dance school, **Sherif Dance Company (SDC)**, where he hon ned his craft and trained aspiring dan cers. It is to be Noted that Reputed Act ress **Sai Pallavi trained from Sherif dance company and went on to becom e a great dancer on-screen..Later in **2009, Sherif achieved national fame as the title winner of **Ungalil Yaaru Adutha Prabhu Deva**, a dance comp etition directed by Rajkumar Periyasa my. This life-changing victory not only brought him recognition but also ope ned the doors to his career as a film c horeographer.
Since then, Sherif has choreographed over **250 songs** across Tamil, Mala yalam, Telugu, and Kannada films, ca rving a unique niche for himself in the industry. His collaborations with Rajk umar and Karthik Subbaraj have been particularly notable. Sherif choreogra phed the hit songs in Rajkumar’s rece nt blockbuster **Amaran**, and with K arthik, he has worked on every film fr om **Iraivi** to the upcoming **Suriya 44**, showcasing his creative genius an d versatility.
The stars present at the event shared a n intriguing insight into Sherif’s unwa vering commitment to his vision. Kart hik Subbaraj, Rajkumar Periyasamy,a nd Bobby Simha revealed that Sherif had been talking about the idea for JO OPOP HOME for nearly 6-7 years. They noted how his relentless belief in the project had finally brought it to life.
Speaking about Sherif’s journey, Rajk umar Periyasamy said: *“I’ve witness ed Sherif’s unwavering commitment to dance since his early days. His vision a nd passion were evident even during the competition I directed in 2009. Wat ching him launch JOOPOP HOME is a p roud moment for me, as it reflects his ability to dream big and achieve it.”*
Karthik Subbaraj echoed these sentim ents: *“Sherif is not just a choreograph er; he is a storyteller through moveme nt. Every project we’ve worked on toge ther has been elevated by his creativ ity. JOOPOP HOME is a testament to his drive to take dance to greater heights .”*
Sherif, visibly moved by the overwhel ming support at the event, shared his vision for JOOPOP HOME: *“Dance has been my life since the very beginning. Starting with my dance school, to the competition in 2009, and now as a film choreographer, I’ve always believed in pushing boundaries. JOOPOP HOME is my way of giving back to the commun ity and creating a space for dancers to shine on a global stage.”*
The app aims to be a comprehensive pnlatform offering tutorials, performa nces, competitions, and exclusive behi nd-the-scenes glimpses into the world of dance. Sherif hopes it will inspire a nd empower the next generation of da ncers while giving them access to unpa ralleled opportunities.
The event culminated in heartfelt spee ches and applause, with Sherif Master ’s close friends emphasizing the impor tance of this moment not just for him but for the entire dance fraternity.
**About JOOPOP HOME**
JOOPOP HOME is India’s first OTT platf orm focused solely on dance, offering a wide range of content to entertain, e ducate, and inspire dancers and enthu siasts. The app is available for downlo ad now, inviting users to be part of a g rowing global dance community.
As Sherif Master embarks on this new chapter, his journey continues to insp ire, reminding everyone that with pas sion and determination, dreams can in deed take flight.