GT Bharathi Group Launches Two Lan d mark Active Senior Living Projects: Ele ments Sattva and Elements Kamala m in Chennai
~ First in Chennai, Elements Introduc es Independent Seniors’ Leasing Sche me (ISL Scheme) which allows seniors a finan cially prudent alternative to tr aditional home ownership~
Chennai, January 21, 2025 — GT Bharat athi Urban Developers Pvt. Ltd. (GTB), is coming together of esteemed GT Gro up and new age Bharathi Homes, and a re thrilled to announce the launch of t wo ground breaking projects under its ELEMEN TS chain of active retirement communit ies: Elements Sattva and Ele ments Kam alam. These projects repre esent significa nt milestones in the co mpany’s vision to redefine senior livin ng and are key components of GTB’s R s. 350 crore investment announced in March 2024 to expand th e ELEMENTS brand.
Elements Sattva: Urban Senior Living in Porur
Building on the success of the Element s 2 project in Alapakkam, which was f ully sold and completed on schedule, E lements Sattva aims to reiterate the vi ability and appeal of Urban Senior Liv ing. Loca ted in Porur, this project off ers seniors t he opportunity to enjoy a peaceful and fulfilling retirement with hin the city—eliminating the need to m ove far from thei r familiar surroundi ings. With its strategic location and th oughtfully designed amenities, Elemen ts Sattva promises a seamless blend of comfort, convenience, and community.
Elements Kamalam: Designed for Singl e Seniors
In a pioneering move to address the un ique needs of single elders, Elements K amalam introduces the Independent S eniors’ Leasing Scheme (ISL Scheme). This innovative scheme allows seniors to leas e their homes at 50% of the pur chase cost, offering a financially prude nt alternative to traditional home own ership. Th us, this scheme provides op portunity for the retail investor to ow n fully managed asset class with good rental returns.
The ISL Scheme ensures:
Seniors do not have to tie up significan t savings in fixed assets.There are no c oncerns about reselling the asset after thei r lifetime.Leasing costs are at leas t 25% lower tha n comparable rentals over a period of time. This initiative n ot only eas es financial b urdens but al so provides a service-rich environmen t tailored to en hance the quality of lif e for single seniors.
Experience Elements at the ELEMENTS SHOWCASE
To offer seniors and their families a fir st hand experience of the ELEMENTS “WAY OF LIFE”, GTB is hosting a uniqu e two-day event, ELEMENTS SHOWCAS E, on January 25-26, 2025, at Ethiraja Kalyana Mandapam, TTK Road, Alwar pet. Visitors will get to explore the exc eptional services and amenities offere d at ELEMENNTS retirement communi ties, including:
Safety and Security: State-of-the-art sy stems ensuring peace of mind.
Smart Homes: Technologically advanc ed living spaces.
Medical and Physiotherapy Centre: Onsite healthcare services tailored to seniors.
Ayurvedic Massage and Salon Services: Facilities promoting relaxation and we ll -being.
Community Engagement: Opportuniti es for meaningful interactions and acti vitives.
Dining Experience: A taste of the chose n menus designed for optimal nutritio n and flavour.
The ELEMENTS SHOWCASE is designed to immerse attendees in the lifestyle a nd services that make ELEMENTS com munities a premier choice for senior li ving.
“With Elements Sattva and Elements K amalam, we are not just building retir ement homes; we are creating environ ments where seniors can lead fulfilling lives with dignity, independence, and j oy,” said Mr Ashwin Kumar Iyer, Direc tor of Ele ments Active Senior Living. “These proj ects reflect our commitme nt to address ing the evolving needs of seniors and set ting new benchmarks i n services to our residents. “ added Mr Ashwin .
About Elements:
Elements is one of the fastest growing b rands in senior living solutions in In dia, r enowned for its commitment to i nnovation, quality, and service excele nce. Through its Elements Chain of Ac tive Senior Living, the organisation is redefining retirement living with proj jects that blend tradition and modern ity, addressing the diverse needs of sen iors with compassion and expertise.