Fastrack launches award-winning “BAR E Collecti on” for the fashion-forward youth.
~The bold transparent design has been rec ognized as one of the Top 50 Designs at the prestigious 24th CII India Design Summit 2024.
Fastrack, India’s leading youth fashion a cc essories brand has introduced its latest uni sex collection BARE, an innovative transpa rent watch that celebrates raw a uthenticity and unfiltered self-expressioon. The collec tion has already garnered recognition as on e of the Top 50 Designs in the Product Desi gn Category at the prestigious 24th CII Indi a Design Summit 2024.
The BARE collection showcases a strikin ng skeletal dial complemented by bold a lumin um bezel rings in 6 vibrant colours, offering a fresh perspective on contemporary watch design. Priced at INR 219 5, the collection makes bold fashion accessible to style-con scious youth across I ndia.
With the tagline of “Too Bare To Care”, the campaign highlights the unique design of the watch while celebrating those who keep are not afraid to show who they are.
Speaking at the launch, Danny Jacob, He ad of Marketing at Fastrack, said, “Todday’s yo uth navigate a digital world briming with h yper-curated, picture-perfe ct content. But what often gets hidden are the raw, unfilter ed realities—flaws, sli p-ups, bloopers—that make us beautifull ly human. It takes boldn ness and authenticity to show up as your t rue self in a world that favors perfection. W e want to celebrate those fearless enough to embrace the messy, imperfect, and won derfully real moments of being unapologet ically human!”
The Fastrack BARE collection has 6 SKU s and is now available across all Fastrack ret ail outlets, Titan World stores, autho rised dealers, and leading online platforms. You can also browse the collection online at – https://www.fastrack.in/collection-bare.html.
The campaign is now live: https://www.instagram.com/p/DEKT2RvTizG/
About Fastrack
Fastrack, India’s iconic youth brand, exu des a fashion-forward ethos, embodying conte mporary style and expression of th e youth zeitgeist. Fastrack designs are tr endy and eye-catching, catering to the bold and fash ion-forward. With a diverse range of access ories, and with a finger on the pulse of the youth fashion space, Fastrack’s designs re sonate with the fash ion aspirations and pr eferences of its young and dynamic consu sumer base.