Lotte India Elevates Snacking with the all-new ‘Lotte Choco Pie BIG’ to Double the D elight
~Experience indulgence like never before with a bigger, softer, and richer treat that transforms every bite into an unforgettable delight.~
National, 27th March, 2025: Expanding its beloved Choco Pie range, Lotte India, a lea ding player in the Indian confectionery spa ce, introduces the Lotte Choco Pie BIG – a bigger, softer, and more satisfying take on the classic favorite. Designed to curb hung er cravings, this new launch enhances the signature taste with an even softer texture, allowing the rich chocolate coating and fluf fy marshmallow center to be savored more distinctly in every bite.
Speaking about the launch, Mr. Milan Wahi, Managing Director, Lotte India, said, “Lotte Choco Pie has been a cheri shed treat, lov ed for its irresistible taste a nd comforting delight. With Lotte Choco Pie BIG, we are t aking this experience a step further, offeri ng a bigger version for those looking to ful fill their hunger cravings. We are excited to introduce BIG Choco Pie and are confident that it will resonate with LOTTE Choco Pie lovers across the country, making their sn ack time even more enjoyable.”
The New Lotte Choco Pie BIG is available across all retail outlets. This delight can be tried at just Rs.20/- Family Pack of 6 packs are available too.
With this launch, Lotte India continues to in novate and elevate snacking experiences br inging a delightful balance of ta ste, texture, and satisfaction. Whether enjoyed as a solo indulgence or shared wi th loved ones, Lott e Choco Pie BIG prom ises to make every bite more memorable.
About Lotte Choco Pie: LOTTE India Corpo ration Limited was established after the acq uisition of Parrys Confectionery from the M urugappa Group in 2004. LOTTE Well food Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India, is part of t he Korean conglom erate, LOTTE Corporati on. The company is a respected player in t he confectioner ery industry with strong br ands like Cof fy Bite, Coconut Punch, Cara milk, Lacto King, jellies, lollipops, and éclai rs. With 24CFAs and 4 regional offices LOTT E India’s products reach over a million retail outlets through 2000+ distributors across the country. In addition to two state-of-the-art, fully automated Choco Pie manufacturi ring facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturi ng unit in Nellikuppam (near Pondicherry) and outsource es confectionery production to three ot her units across India. LOTTE In dia aims to achieve leadership status in all categories it operates in.