Ramraj Cotton Ropes In Actress Meen akshi Chaudhary as Brand Ambassador for Mrithu Towels
~Mrithu Towels bring together the soft ness of bamboo and the purity of cotton ,offering a premium blend of comfort, elegance, and everyday luxury.
National, 21st April 2025: Ramraj Cotton, In dia’s premier brand for traditional and ethni c wear, has announced actress Meenakshi Chaudhary as the brand ambassador for its newly launched premium towel range, Mrith u Towels. Marking its entry into the premiu m home textile seg ment, the Mrithu Towels collection blen ds luxury, comfort, and eco-conscious d esign, crafted from the finest 100% cott n and bamboo fibres across four thoughtfully curated categories. This strate gic collaboration reflects Ramraj Cotton’s ev olving identity and commitment to offering lifestyle products that resonate with today’s discerning consumers. As the first-ever fe male face of the brand, Meenakshi Chaudh ary brings a graceful and contemporary cha rm, symbolising a refreshing new chapter f or the legacy br and. The announcement wa s made by M r. B.R. Arun Eashwar, Managin ng Director of Ramraj Cotton. A 360-degree campai gn featuring Meenakshi Chaudhary will be launched shortly across television, d igital, Print and retail platforms, highlightin g the brand’s timeless values of quality, co mfort, and cultural pride.
The Mrithu Towels collection features four thoughtfully designed categories to suit mo dern lifestyles: the Signature Collection, ins pired by Italian and German aesthetics, sho wcases 32 premium cott on weave patterns that promise high absorbency, colour reten tion, and no shrin kage. The Bamboo Towel s, made from 1 00% bamboo pulp, offer a si lky-soft touc h with enhanced water absorp tion and q uick-drying features, ideal for ec o-con s cious households. The plush Terry Towe ls range combines cotton and bambo o blends, available in a variety of towel typ es including bath, hand, lunch, face, and jun ior towels. Completing the range, the Stripe d & Checked Towels deliver daily dependabi lity with colour fastness, softness, and end uring quality.
Mr. Arun Eashwar, Managing Director, Ramr aj Cotton, said, “The launch of Mrithu Towe ls exemplifies Ramraj Cotton’s un wavering dedication to delivering exceptional quality, innovative designs, and su stainable option s for our customers. Wh ether one seeks lu xurious comfort, eco-conscious materials, or practical functionality, the Mrithu Towels collection has something for everyone. This introduct ion reinforces Ramraj Cotton’s leg acy of bringing unparalleled elegance and e xcellence into Indian households.”
Speaking on her association with the brand , Meenakshi Chaudhary said, “I am deeply honoured to be chosen as the brand ambas sador for Mrithu Towels by Ra mraj Cotton, a brand that has consistently upheld India’s rich traditions and cult ural heritage. This c ollaboration resonat es with my values, as it emphasizes qual ity, authenticity, and a com mitment to sustainable practices. I look for ward to representing a brand that not only d elive rs exceptional products but also celeb ra tes the essence of Indian craftsmanship and innovation.” A testament to fine craftsm aftsmanship and cutting-edge textile techn ology, Ramraj Cotton sets a new stan dard in luxury home textiles, seamlessly blendin g time-honoured techniques with contemp orary design aesthetics.
Mr. Arun Eashwar, Managing Director, R amr aj Cotton