Airtel Business launches “Business Name Display” (BND) for enterprises
Pilots with 250+ companies, helping them achieve a remarkable increase in customer engagement
Chennai (India), May 5, 2025: Airtel Busines ness today announced the launch of ‘Busin ess Name Display’ (BND), an industry -first solution designed to enhance customer en gagement for enterprises. The service enab les businesses to display their brand name on the recipient’s mobile screen during out going calls, thereby fo stering trust and hel ping customers distinguish legitimate bus iness calls from spam.
Airtel solved the spam challenge for its cus tomers with the launch of India’s first spam-fighting network, supported by a nationwide awareness campaign to e ducate users. Whi le these initiatives ha ve significantly increa sed customer awareness, leading more pe ople to ignore calls flagged as spam or fro m unknown n umbers, it also resulted in uni ntended consequences where call from bra nds got tagged as spam. Consequently, cus tome rs were missing on critical calls from banks, food delivery, courier delivery, hosp ital for critical doctor’s appointment .
The “Business Name Display” solves for th is challenge and facilitates a relevant yet sa fe communication environment en abling en d customers to make informed decisions on all incoming calls, which will display the na me of the company the call is from. In turn, businesses can stan nd-out to their custom ers even as they protect them from fraudule nt callers.
Sharat Sinha, Director & CEO, Airtel Bus ine ss, said, “At Airtel, we are constantly innova ting to create a communication experience that is smarter, safer and more transparent for everyone. With “Business Name Displa y”, we will be helping businesses establish trust and stand out wit h every call while si multaneously giving customers the confide nce of knowing who is reaching out to them m. It is about making communication more personal, secure and seamless for both sid es.”
The solution was successfully piloted with over 250 businesses across sectors includi ing banking, retail, food delivery, mobility, Q uick commerce, courier and logistics. Thes e businesses used 1.5 million n+ phone nu mbers to make 12.8 million calls in the last 30 days, leading to an im pressive increase in customer engagement.
By displaying a verified name at the ons set of each call, businesses can:
Clearly distinguishes themselves from unkn own calls
Build trust and enhance their brand reputat ion
Provide context that improves the customer experience as well as the call ans wer rates
To activate the service, business have to si mply register and configure their details thr ough Airtel Business’s online portal here.
About Bharti Airtel Limited:
Headquartered in India, Airtel is a global co mmunications solutions provider with over 550 million customers in 15 countries acro ross India and Africa. The comp pany also has its presence in Bangladesh and Sri Lan ka through its associate entities. The com pany ranks amongst the top three mobile o perators globally and its networks cover ov er two billion people. Airtel is India’s large gest integrated communications solutions provider and the se cond largest mobile op erator in Africa.
Airtel’s retail portfolio includes high-sp eed 4G/5G mobile broadband, Airtel Xs tream Fiber that promises speeds up to 1 Gbps w ith convergence across linear and on-dem and entertainment, streaming services spa nning music and video, digital payments an d financial services. For enterprise custome rs, Airtel offers a ga mut of solutions that in cludes secure connectivity, cloud and data centre servic es, cyber security, IoT, Ad Tec ch and clou d based communication. Within our div ersified portfolio, we offer passive i nfra structure services through our subsidi iar y Indus Tower Ltd. For more details visit www.airtel.com.