Legacy brand, Dindigul Thalappakatti Biriyani seeks an injunction at the Madras High Court against a social media group for a defamatory post
Chennai August 10, 2022: Legacy brand Dindigul Thalappakatti has sought an injunction at the Madras High Court against false claims made by a social media page. The action was directed against the video uploaded by the defendants. The injunction points out the fact that the video tarnishes the reputation of the Dindigul Thal appakatti trademark and is defamatory. The court order also points out that the video was uploaded on YouTube and Facebook and that it has had 1.2 million views as evidenced by the document.
Following the post (video), the Dindigul Thalappakatti team thoroughly examined all material documents and on viewing the video, the said video prima facie appears to state incorrect information in a video on their social me dia handle about their experience therefore it tarnished the reputation of the brand. The social media posts also seem to not be within the bounds of fair comment by a food reviewer. Based on facts, Dindigul Thalappakatti ap proached the Madras High Court seeking an order of interim injunction which was granted restraining the respo ndents from broadcasting the impugned video through the URL indicated or otherwise.
Speaking of the injunction, Mr. Ashutosh Bihani, CEO of Chief Executive Officer· Thalappakatti Hotels Private Limited said “We pride ourselves for serving our customers with food with authentic taste made from hand-picked and quality ingredients. Superior service standards and strict hygiene protocols are adhered to. We have stringent protocols and procedures to investigate feedback on any unpleasant and negative experiences so as to ensure that it is addressed on priority. In this particular case also the brand did what is due diligence. We are thankful to the honourable Madras H igh Court for their fair ruling in this matter.
We consistently strive to maintain the culinary style and secrets, which en sures the signature Thalappakatti taste, wh ile we meet all the requirements of consumers, from high food quality and service standards to superior processes or deli very capabilities. Since its inception in1952, Dindigul Thalappakatti has remained committed to its values to cond uct bu siness with fairness, integrity and excellence and we will continue to ser ve this mission and our traditional Thalap pakatti biriyani with love.”. The beloved brand has a growing footprint in the South of India with 90 Outlets in Ta mil Nadu, Bangalore and Kerala. The brands growing footprint is a testa ment to the company’s commitment to quality, presentation and service provided in India.
About Dindigul Thalappakatti
Dindigul Thalappakatti Restaurant is a Biryani-focused casual dining restaurant chain which has been recomm ended through generations for authentic food and work culture. The brand’s first outlet was opened in 1957 at Dindigul, Tamil Nadu. The restaurant has 98 outlets present across India, USA, UAE, Singapore, Malaysia & Sri La nka. In India, the restaurant has 90 outlets that operate in Tamil Nadu, Karnataka, Kerala, & Pondicherry. Dind igul Thalappakatti has continued to uphold its values to conduct business with fairness, integrity and excellence, while serving the traditional taste of heritage with love. The homegrown brand was founded by Mr. Nagasamy Na idu under the name Anandha Vilas Briyani in the year 1957 in Dindigul. The founder always wore a tradit ion al Thalappa and people fondly recognised the brand as ‘Thalappakatti’ Naidu’s. Hence, the name Thalappakatti originated. The delicious recipes were specially curated by his wife which is an amalgamation of different herbs, spices, vegetables and meat.