Indica Rolls Out Creative Digital Initia tive for Its Newly Launched Indica Nat ural & Nourish Crème Hair Color
~ The brand has also unveiled a Dyna mic CGI Video to further strengthen its on-going #AddColorToYourLife campa ign ~
Chennai, 14th December, 2024: Indica, the flagship hair color brand from FM CG major CavinKare, has rolled out its latest digital initiative to further enha n mmce its #AddColorToYourLife cam paign, which aims to promote its new ly introduced Indica Natural & Nouris sh Crème Hair Color. In line with this, the brand launched its CGI (Computer Generated Imagery) creative video hig hlighting the product’s key feature of 3 0% less dye chemicals, aimed at provid ing a safe and seamless way to cover gr eys. The imaginative CGI video showca ses a mesmerizing transformation fro m dull, grey hair to vibrant colored, ri ch satin shine locks.
Designed to captivate and resonate wi th modern consumers, the CGI video s howcases an interactive billboard feat turing a girl with long, grey hair. With every swivel of the Indica Crème Hair Color packshot, the grey hair changes color to vibrant shades of Natural Blac k, Dark Brown, and Burgundy.
Link to the post – https://www.instagram.com/p/DDeFIOjhEHc/
Commenting on the occasion, Mr. Raja t Nanda, Business Head – Personal Car e, CavinKare said, “We are delighted to launch a creative digital initiative for our flagship brand, Indica. The new CG I video is set to captivate new-age cons umers with its striking, immersive vis uals. Through this approach, we’re not just showcasing the effectiveness of ou r new Natural & Nourish Crème Hair C olor – we’re offering an exciting exper ience. The CGI video vividly demonstr ates the product’s ability to turn dull, grey hair to vibrant colored, rich satin shine locks making it impossible to loo k away. This powerful visual journey n ot only communicates the benefits of t he product but also speaks directly to the modern consumer, encouraging t hem to experience the difference.”
Indica recently entered the hair Crème category with its new launch – Indica N atural and Nourish Crème Hair color with South Star Ms. Trisha Krishnan as its Brand Ambassador. The brand also rolled out a 360-degree marketing cam paign complementing the launch.
About Indica:
Brand Indica ventured on its journey i n 1995, with the launch of Indica Herb al Hair. In 2009, the product was relau nched with the consumer insight and i nnovation of 10 minutes and thus Indi ca 10 minutes Hair Colors was born. In year 2015, Indica launched Indica Easy Shampoo Hair Color which has becom e the Number 1 Shampoo Hair Color br and of the country (as per AC Nielsen).
About CavinKare Pvt. Ltd: CavinKare i s a diversified FMCG major with a busi ness interest in Personal Care, Profess ional Care, Dairy, Snacks, Foods, Bever ages & Salons. The brand portfolio con sists of Hair Colors (Indica), Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Co conut Oil (Meera), Skin Creams (Fairev er, Spinz), Deodorant & Talc (Spinz), Pi ckles & Snacks (Ruchi, Chinni’s & Gard en), Retail Salon Products (Raaga Prof essional), Beverages (Maa), Dairy(Cavi n’s), and Animal Hospital (SANCHU). M ost brands are clear winners in their r espective product categories. A dedica ted R&D center equipped with the late st equipment and technologies constan tly supports the divisions in their ende avor. CavinKare has achieved significa nt milestones and a competitive edge with a sound understanding of mass m arketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it bein g firmly grounded in its corporate mis sion ‘We shall grow significantly better than the industry by fostering innov at ion and building preferred brands, thr ough enthusiastic and delighted emplo yees.