Cavin’s Extends Gratitude to Chennai Traffic Police for their Relentless Commitment
~Organizes ‘Cavin’s Cheers Traffic Heroes’ A One-Day Initiative that Honours, Celebrates, and Recognizes the Efforts of Traffic Police Personnel~
Chennai, 28th May, 2025: Be it the scorchin g sun or torrential rain, the Chennai Traffic Police are on the streets day and night, eve ry day, keeping the traffic flow smooth and seamless in our bustling capital city .Honou ring their dedication, Ca Cavin’s – the flagshi p dairy brand from the house of CavinKare today conducted a one-day, ‘Cavin’s Cheers Traffic Heroe’s I nitiative in the city.
Delivering gratitude to their footsteps with a sweet touch, th e brand today distributed bottles of nourishing and refreshing Cavin’s Badam Milk to the traffic police officers in recognition of their tireless efforts as part of this initiative.
With this, Cavin’s deployed a convoy of deliv ery executives across the city, reaching tra ffic police personnel stationed a t every key traffic junction and roadside shelters. The f irst convoy was flagged of from Guindy in the esteemed presence of Thiru C Kodiselv an, Assistant Commissioner of Police, Traf fic, Adyar Range, Tmt. Vijayalakshmi, Inspe ctor of Police, Guindy Traffic Police Station; alongside M r. K.G. Mallikeswaran, Busines s Head – Beverages, CavinKare. In addition to distributing Cavin’s Badam Milk, the bran d also handed over barricades to the city’s traffic police, supporting their daily traffic r egulation efforts and contributing to enhan ced road safety infrastructure.
Commenting on the initiative, Mr K.G. Malli keswaran, Business Head-Beverages, Cavin Kare, said, “At Cavin’s, we belie ve true brand value is reflected in how we engage with the communities we serve. The ‘Cavin’s Cheers T raffic Heroes’ initiative is our tribute to the re lentless dedication of Chennai’s traffic police officers, who tirelesly work long hours, undet erred by heat, rains, storms, or any adversity, to ensure our city runs smoothly and safely. Their Vidamaaten attitude — a quiet yet st eadfast reso lve to serve without pause truly embodies the spirit of unwavering commitm ent. This mirrors Cavin’s own ethos of being consiste tently present for our consumers, t hrough a steadfast dedication to offering q uality products that meet their evolving nee eds. This initiative is more than a token ges sture; it is a heartfelt expression of our grat itude and a promise to continue supporting those wh o make our cities better.”
Packed with the goodness of milk for a natu ral energy boost, and rich calcium for stron g bones, Cavin’s flavoured milk ofers a perf ect blend of taste and nutrition to keep one energized all day. Now available in four irre sistible flavours – Chocolate, Badam, Rose, and Kesar, each pack is crafted to delight t he taste buds and leave you craving more.
About Cavin’s – Cavin’s is the umbrella brand for CavinKare’s dairy-based offerinngs. Be it cold chain offerings like UHT, Milk, Curd, Paneer, Butter or ambient of ferings like Mi lkshakes, Buttermilk, and Lassi- Cavin’s has a variety of products. With continuous inno vation as Cavin’s bedrock, the brand has ev olved into a daiiry brand with offerings of th e highest quality alongside adherence to int ernational quality standards in terms of pro duction.
About CavinKare:
CavinKare is a diversi fied FMCG major with business interest in personal care, professi onal care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Sha mpoos (C HIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coc onut Oil (Meera ), skin creams (Fairever & S pinz), Deodo rant; Talc (Spinz), Pickles (Ruc hi & Chinn i’s) and Snacks (Garden), Hair co lors (Indica), Retail Salon Products (Raaga Prof essional), Beverages (Maa), Dairy (Cav in’s), Beauty Salons (Green Trends & Limeli te), and D2C Personal Care products ( Buds and Berries). Most of the brands are clear w winners in their respect tive product catego ries. A dedicated R & D center equipped wit h the latest equip ment and technologies co nstantly supports the divisions in their end eavor.
CavinKare has achieved significant milesto nes and a competitive edge with a sound u nderstanding of mass marketing dynamics and has established a firm foot hold in the national market. CavinKare’s success is ba sed on it being firmly grounded to its corpor ate mission ‘We shall grow significantly bet ter than the industry by fostering innovation and building preferred brands, through pass ionate and delighted employees’.