Tuesday, December 10

After disrupting the sub 10K segment with innovation of premium affordable smart phones,

itel launches India’s first smartphone with 3D curved AMOLED Display in less than 15K segment 

  • The smartphone comes equipped with an exclusive in-display fingerprint sensor
  • The itel S23+ smartphone showcases an exceptional segment first 32MP Ultra-clear Front Camera with flash
  • The smartphone embodies the design excellence, featuring an ultra-sleek 7.9mm slim body and a feather-light weight of just 180 grams, making it one of the lightest smartphones in its class

National, 03 October 2023 : After disrupting the sub 10K segment with innovation of premium affordable smart phones, itel has marked its debut into the 15K segment with the launch of S23+. With segment first 3D curved A MOLED Display Smartphone in less than 15K, itel has raised the bar once again, crafted to match the style quoti ent of Gen Z. Available at an effective price of INR 12,999 with bank offers, the itel S23+ sets itself apart with its in-display fingerprint sensor, a feature unique to the smartphone in this price range. The online sale for itel S23+ will go live exclusively on Amazon India from 6th October. itel S23+ comes with a special launch offer of free itel T11 earbuds worth Rs 2399.

Commenting on the launch, CEO, itel India, Mr. Arijeet Talapatra, said, “The under 15K segment represents a substa ntial 50% share of the smartphone market. With the introduction of the itel S23+, we are embarking on a bold journey, v enturing into uncharted territory to redefine this segment with ground breaking features. Today’s consumers are discerni ng and place great importance on their preferences, choices, and fashion sensibilities, reflecting a significant shift in cons umption patterns. Mobile devices have evolved beyond mere tools; they have seamlessly integrated into the entertainme nt and lifestyles of the new Bharat.”

He added, “At itel, our unwavering commitment is to serve our consumers by introducing innovations complemented by trendy features, stylish aesthetics, and cutting-edge technology. The S23+ smartphone, equipped with pioneering featur es, is poised to cater to the style preferences of Generation Z while setting a new benchmark in the sub-15K segment. Wi th this launch, itel is delivering a significant enhancement to the Bharat consumer experience, offering exceptional view ing and much more.”

The 3D curved AMOLED display delivers a remarkable 240 Hz of touch sampling rate, making it ideal for high-end gaming and better productivity. With storage options of up to 256GB+16GB (8GB RAM with 8GB Memory Fusion), a sleek 7.9mm slim body and weighing just 180 gm, the itel S23+ establishes a fresh benchmark in conte mporary design, catering to all walks of life. The smartphone’s premium features are complemented by an exce p tional 32MP ultra clear front camera with flash, first in the segment, offering customized beauty enhancements and multiple modes, alongside a powerful 50MP rear camera.

The itel S23+ features Dynamic Island, allowing users to check notifications for incoming calls, reminders, and b attery status. The best-in-segment display comes protected with Gorilla Glass 5, which offers 4 times more res is tance to drops than standard glass screens. Expanding its horizons further, itel is primed to assert its strong entr y in the INR 15K smartphone arena with itel S23+ which embodies aspiration and sophistication, tailored to the discerning tastes of the youth demographic, delivering a premium and unparalleled experience.

Consumers can register their interest through the “Notify Me” link on amazon

http://www.amazon.in/l/90117311031.

Immersive Visual Enchantment: The Captivating 6.78″ FHD+ AMOLED Curved Screen

Step into a realm of immersive visuals through the itel S23+’s captivating 6.78″ FHD+ 3D AMOLED Curved Scre en. This cinematic canvas transcends ordinary displays, weaving elegance and interactivity into every glance. Se amlessly integrated is the In-display Fingerprint sensor, a sophisticated fusion of security and aesthetics, gree ti ng you with a gentle touch. The phone also delivers a blazingly fast 240Hz touch sampling rate for an unmatched user experience for productivity and gaming.

Infinite Horizons: Up to 256GB+16GB Grand Storage

Dive into boundless possibilities with the itel S23+’s vast storage prowess. With Up to 256GB+16GB (8GB+8GB) Big Storage, your digital treasures flourish on a grand stage. Bid farewell to storage constraints and embark on an unbridled digital journey.

Photography Reimagined: 50MP Main Camera | 32MP Ultra-clear Front Camera

Experience photography transformed with the itel S23+’s advanced cameras. The 50MP Main Camera captures life’s essence with unmatched clarity, while the 32MP Ultra-clear Front Camera with flash, elevates self-expres sion, preserving emotions and details in your selfies.

Aesthetic Excellence: Ultimate Design in a 7.9mm Slim Body

Embrace the world of aesthetics with the itel S23+’s Ultimate Design, a fusion of beauty and function. A svelte 7.9mm Slim Body offers both tactile delight and a style statement. Measuring 164.4 x 75.1 x 7.9mm, this master piece harmonizes elegance with utility.

Seamless connectivity

The itel S23+ comes with 4G+ Technology, elevating the transmission bandwidth and allowing the device to rece ive data from multiple bands, ensuring seamless connectivity.

Additional features and offers

itel offers a comprehensive 2-year warranty, along with the added benefit of a 100-day screen replacement poli cy. Additionally, itel boasts the second-largest service network in India to ensure customers receive prompt and reliable support.

Price & Availability

The smartphone will be priced at INR 12,999 with bank offers and will be available in two stunning colors – Elem ental Blue & Lake Cyan. The online sale for itel S23+ to go live exclusively on Amazon India from 6th October, wit h retail availability in the last week of the same month.

For the consumers purchasing the itel S23+ from retail, the smartphones are available on Consumer finance opti ons with leading NBFC (Bajaj & Home Credit) and payment aggregators (Pine labs, PayTM and Ezetap).

itel S23+
RAM & ROM 16 GB (8+8) RAM+ 256 ROM Big Memory

UFS 2.2 ultra-fast storage

Battery 5000 mAh
Dual Security In-display fingerprint sensor

Face ID

Camera Rear: 50MP AI Camera

Front: 32MP with Flash

Operating System Android 13 T OS
Display  6.78″ FHD+ 3D AMOLED Curved Display

240Hz Touch Sampling Rate

About itel:

Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its bran d philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democ rati ses technology by giving entry to technology and connectedness to consumers without prior access to it. After m ore than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel h as a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.

For more information, please visit:

Website: www.itel-india.com | Facebook: itelmobileindia |Instagram: itel_india | Twitter: itel_india