Athulya Senior Care Leads the Way wi th Beach Cleaning Drive as National Cl eanliness Day 2025 Approaches
• Athulya felicitated by recognizing 98-year-old Civic Activist Kamakshi Subra manian (Kamakshi Patti ) for her contr ibution towards the environment awar eness
• Over 200 volunteers collected about o ne ton of waste and debris
Chennai, 25th January 2025 – In anticip ation of National Cleanliness Day on Ja nuary 30, 2025, Athulya Senior Care, u nder its flagship initiative, #Caring For ASe nior, organized a major communi ty-driven beach cleaning event at Besa nt Nagar Beach. The initiative, held in collabor ation with Urbaser Sumeet an d the Mad ras School of Social Work, is part of Athulya’s promise to environm mental sustain ability, senior well-bein g, and social responsibility.
With a strong focus on both environm ental care and elder advocacy, this pre lude to National Cleanliness Day brou ght tog ether over 200 volunteers, incl uding At hulya’s dedicated staff, stude nts, environmentalists, and local resid ents, united by a common cause: cleani ng up Chenna i’s iconic Besant Nagar B each. The volunteers worked tirelessly for two hours, re moving significant a mounts of waste, leaving the beach cle aner and more beauttiful for the com munity to enjoy.
Athulya’s Founder and CEO, Mr. Sriniv as an G., emphasized the importance o f bringing about a cleaner and more in clusiv e environment for all generatio ns. “At Athulya, we believe that a clean and safe environment is a fundamenta al compone nt of our senior citizens’ h ealth and hapiness,” said Mr. Srinivasa n. “Through ou r #Caring For A Senior initiative, we aim t o encourage a cultu re of respect and car e for elders, whil e simultaneously promoting sustain ab ility and environmental stewardship. This beach cleaning activity is a prime example of how collaboration and com munity action can lead to meaningful change.”
The event also highlighted the growing impact of the #Caring For A Senior ini tiative, which has become a catalyst fo rimportant social conversations about elder care, inclusivity, and community involve ment. Athulya has spearheade d a variet y of social projects aimed at improving t he quality of life for senio r citizens, inclu ding improving temple accessibility, org anizing walkathons to promote activeag ing, and donating ambulances to Kaval Karangal to provi de elder-friendly emergency care.
As part of the lead-up to National Clea n liness Day, the beach cleaning drive serv ed as a demonstration of how col lective action can create a tangible im pact on b oth the environment and the lives of sen niors. Through initiatives like these, Ath ulya Senior Care is red efining how elder care intersects with more social issues, making it clear that care for seniors exte nds far beyond th he walls of assisted livin g facilities.
The efforts of the event leading up to N ational Cleanliness Day 2025 are a rem minder of the power of community-led initi atives in driving positive change a nd creating a cleaner, greener, and mo re inclusive society.
Athulya Senior Care is a leading provi de er of assisted living services for sen nior citizens in South India, dedicated to providing compassionate care and support in a comfortable and dignified environment. Through its #Caring For A Senior initiative, Athulya is redefine s the quality of lif e for seniors and dri ving social change in the areas of heal th, wellness, and comm unity care.