Cycle Pure unveils 111-feet Agarbathi to honour local craftsmanship
Cycle Pure unveils 111-feet Agarbathi to honour local craftsmanship
~ India’s favourite prayer brand illuminated the skies across Mysuru, Goa and Maharashtra as part of its commitment to perpetuating our cultural heritage~
Chennai, 23nd January 2024: Cycle Pure Agarbathi, India’s largest agarbathi manufacturer, added a touch of brilliance to the skies by unveiling a colossal 111-feet agarbathi, as a tribute to the rich tradition of local craftsmanship. This awe-inspiring event unfolded simultaneously across three culturally vibrant places - Mysuru, Maharashtra, and Goa, marking a heartfelt commitment to support and celebrate diverse artisanal heritage.
Ms. Saraswathi, mother of renowned sculptor Arun Yogiraj, lit the agarbathi in the presence of esteemed dignitaries Sri. Pratap Si...