Saturday, October 5

celebrated its grand launch at ARR Film City in Chennai with over 500 attendees from the Indian film industry and beyond

celebrated its grand launch at ARR Film City in Chennai with over 500 attendees from the Indian film industry and beyond

Chennai, India – September 23, 2024 – UStream, a state-of-the-art virtual production studio, celebrated its grand launch at ARR Film City in Chennai with over 500 attendees from the Indian film industry and beyond. The event marked a significant milestone for Indian cinema, ushering in a new era of filmmaking powered by cutting-edge technology.

The opening ceremony featured insightful talks by industry leaders:

* Edward Dawson Taylor from Cg Pro shared his expertise on virtual production and its transformative potential for the future of filmmaking.
* Ian Messina from Dimension5 discussed the exciting applications of artificial intelligence in film production.

The highlight of the event was the presence of the legendary director Mani Ratnam, who expressed his enthusiasm for UStream’s innovative capabilities.

A Pioneering Partnership
UStream is the brainchild of a groundbreaking collaboration between Academy Award-winning composer A.R. Rahman and technopreneur Sridhar Santhanam. The studio aims to empower Indian filmmakers by providing them with the tools and resources to create world-class productions.

AR Rahman, in his opening address, emphasized, “UStream is a space where art and technology converge at the highest level. With UStream, we can elevate Indian storytelling to a global audience. This studio is not just about technology; it’s about empowering filmmakers to push the boundaries of creativity.”

Sridhar Santhanam echoed this sentiment, stating, “UStream is more than just a studio; it’s a hub for innovation that will revolutionize Indian filmmaking. Our goal is to enable filmmakers to achieve international standards right here in Chennai.”

Unmatched Technology and Infrastructure
UStream boasts a revolutionary LED volume wall, a real-time 3D rendering infrastructure, and a comprehensive suite of production tools. This allows filmmakers to create immersive virtual environments, streamline workflows, and achieve groundbreaking visual effects.

Key features include:
* A towering 1.9 Pixel pitch, 40 feet by 20 feet LED volume wall
* Scalable render nodes for handling complex projects seamlessly
* Studio will soon have Mobile LED side walls and skylight for unparalleled flexibility
* Fully integrated camera-tracking system for precise virtual set creation
* On-site post-production suites for a smooth transition from shoot to final edit
* Cloud-integrated workflow for instant collaboration and remote access

Global Collaborations and Talent Development
UStream has established strategic partnerships with global leaders in visual effects and AI to elevate the Indian film industry. These collaborations include:
* CG Pro: Providing access to a global network of VFX experts and offering cutting-edge training programs.
* AI film tech companies: Vu, Dimension5, and Cuberic will contribute AI-generated backgrounds, enhancing the quality and creativity of productions.

A Bright Future for Indian Cinema
UStream is situated within the expansive ARR Film City, a one-stop destination for filmmakers.
With its advanced technology, collaborative spirit, and commitment to fostering talent, UStream is poised to become a game-changer for Indian cinema. The studio will empower filmmakers to create captivating stories that resonate with audiences worldwide.

About UStream
UStream is a full-service virtual production studio offering cutting-edge XR solutions for filmmakers. They provide a comprehensive range of services, including AI-enhanced Previz, art and design, virtual asset development, VFX, and DI (digital intermediate). UStream leverages the latest advancements in LED wall technology, cloud-based workflows, and scalable post-production to create immersive virtual environments for local and international productions. UStream Labs offers training programs dedicated to nurturing the next generation of virtual production talent.