Colgate’s Oral Health Movement to em power millions of Indians with AI-pow ered personalized Dental Screening
The Movement will cascade Oral Healt h awareness among millions of Indian ns and prompt action in partnership w ith the Indian Dental Association’s 50K strong dentist network
Chennai, 19 November 2024: As part of its mission to champion India’s Oral H ealth journey, Colgate-Palmolive (Indi a) Limited, the country’s leading Oral Care brand, has announced the launch of its transformative Oral Health Move ment.
This unique AI-enabled initiative aims to encourage Indians to prioritize thei r Oral Health, while leveraging technol ogy to bridge the gap between the awa reness and accessibility of Oral Health care in India. This initiative aligns wit h Colgate’s commitment to elevate Ind ia’s Oral Health status through ecosyst em building and science-led innovatio ns, positioning Oral Care as a significa nt priority and contributor to the nati on’s overall health.
At the heart of this movement is an AI dental screening tool developed in par tnership with Logy.AI, which allows us ers to receive an instant AI generated dental screening report through a sim mple WhatsApp interaction. Available in 9 leading Indian languages, anyone can participate by scanning the QR cod e on the recent Colgate product packs or by dialing 8806088060, answering a f ew questions, and uploading three ima ages of their mouth to receive a free A I-powered dental screening report.
Furthermore, Colgate has partnered w ith the Indian Dental Association (IDA) to activate a network of 50,000 dentist s to support the Movement and offer f ree dentist consultations to people po st the tool-based screening. To ensure widespread reach, the Movement aims to cover multiple touchpoints like reta il stores, educational institutions and corporates across multiple cities in In dia.
Commenting on the Movement, Prabh a Narasimhan, Managing Director & C EO of Colgate-Palmolive (India) Limit ed, said, “At our core, is the mission to improve the Oral Health of everyone i n India. This is both our fundamental responsibility and a tremendous privil ege.
The #ColgateOralHealthMovement is a significant step towards this long-stan ding commitment. We firmly believe t hat Oral Health is essential to overall well-being and through our AI-powere d Oral Health Movement we are democ ratizing awareness and access to Oral Care. This action will enable millions of Indians to take charge of their Oral Health in the comfort of their own ho mes, and pave the way for a healthy po pulation and healthy nation. We are gr ateful to our partners who are helping us reach millions of Indian homes to m ake Oral Health a part of their overall health focus.”
The company’s flagship education prog ram, Colgate Bright Smiles, Bright Fut ures® (BSBF) has gone strength to stre ngth in India, reaching over 180 millio n on school children since 1976. The pr ogram focuses on inculcating the right Oral Care habits, awareness about tob acco prevention and the need for good nutrition. This year, the BSBF program achieved significant milestones partn ering with the State Governments of U ttar Pradesh and Goa to extend the rea ch of this flagship in-school, additional ly aiming to positively impact Oral Hea lth awareness amongst over 2 crore ch ildren in Uttar Pradesh and over 2 lak h children in Goa.
90% of Indians suffer from Oral Health issues* and yet, 80% of urban Indians don’t brush twice daily and a mere 9% visit a dentist in a year.
A comprehensive pan-India study cond ucted by Colgate and Kantar in 2023 un derscores why prioritizing Oral Health is the need of the hour. According to th e study, (North) only 10% of the region visits the dentist each year. However, t he region also reports that 18% people experience toothaches, while 14% face gum problems.
According to the study, East India repo rts that only 8%visit the dentist each y ear. However, the region also reports that 27% people experience toothach e s, while 21% suffer from sensitivity co ncerns and 15% have cavities. Notably, 22% of East India faces gum issues, whi hich is 60% higher than the national ra te.
According to the study, while South In dia is more conscious about their Oral Health, only 9% visit the dentist in a ye ar, 14% experience toothache.
According to the study, West India rep ports higher instances of advanced de ntal procedures, with 10% of dentist vi sits a year. That being said, currently 1 4% experience tooth sensitivity while 1 6% are facing toothaches according to the study.
Through the power of partnerships, Co lgate’s Oral Health Movement will leve rage an extensive network for maximu um impact. Apart from its partnership with the Indian Dental Association (ID A), the company will collaborate with a significant number of retail custome rs, educational institutes, housing soci eties, bus stations and corporates for o n-site free dental screenings.
The Oral Health Movement is accompa anied by a mass media campaign, rolle d out across television and digital plat forms urging people to take dental scr eenings, supported by nationwide on-ground activations and influencer par tnerships. Through this multi-faceted approach, Colgate aims to reach milli ons of Indians.
For more information about Colgate’s Oral Health Movement and to particip ate in the AI-enabled dental screening, scan the QR code below to experience this yourself.
#ColgateOralHealthMovement QR Co de
About Colgate-Palmolive (India) Limi ted
Colgate-Palmolive is a caring, innovat ive growth company that is reimagini ng a healthier future for all people, an d the planet. Colgate-Palmolive (Indi a) Limited is the market leader in Ora l C are in the country, committed to de liv ering sustainable, profitable growth f or its shareholders, while fostering an inclusive workplace for its people. Wi ith a primary focus on science-led inno vations in Oral Care & Personal Care i n the Indian market, the company is re cognized for its leadership and innova tive efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducin g plastic waste and promoting recycla bility, conserving water and energy at its manufacturing facilities, empowe ring women with financial and digital literacy and enhancing children’s oral health through the Colgate Bright Smil es, Bright Futures® program.
For more information about Colgate’s global business and how it is building a future to smile about, visit: www.colgatepalmolive.co.in