DRA Homes Redefines Brand Storytelling.
DRA Homes Redefines Brand Storytelling with Award-Winning OOH Campaign & AD film
Chennai, 12th February, 2025: In a reso undi ng testament to its branding excellence and disruptive marketing approach, DRA, the pri de of Chennai’s real estate was recently coveted with the prestigious ‘Best Brand Campaign – Out of Home (OOH)’ and ‘Best Ad film’ awards at the I ndia Brand Leaders hip Conclave & Awards 2025. Hosted by Re alty Plus, the award recognizes DRA’s “Hom e of Pride” campaign, a key part of its refreshed brand philosophy. The company’s latest OOH campaign and Ad film, featuring national sensation Rashmika Mandanna, have captivated the city, turning heads, sparking conversations, and setting new benchmarks in brand storytelling. The ca mpaignbeautifully captures the joyous mil estones of every family, celebrated with in the warmth of a home, highlighting the emotional essence that defines DRA’s ethos.
The campaign, which dominated Chenn ai’s skyline and made waves across digital platforms, was a carefully crafted strategy aimed at making real estate aspirations more relatable and desirable. From new brand theme film to high-impact billboards at prime city junctions to innov ative transit branding and digital outdoor screens the campaign ensured that DRA Homes becom es a household name fo r aspiring homebuy ers.
The success of the campaign was driven by a meticulously planned placement strategy . Through a strategic mix of digital releases and widespread distribution across leading TV channels, OTT platforms , multiplexes, and OOH advertising, DRA Homes achieved an omnipresent bran nd presence, strength ening trust and re call among home-seekers. The integratiion of LED digital scre ens, large-format hoardings, and residential community b randing further amplified the campaign gn’s impact, establishing DRA Homes as a prominent name in Chennai’s real esta te landscape. Additionally, the brand ext ended the campaign’s reach by launching the Ad film on leading Tamil General Entertainment Channels (GECs), news channels, OTT platforms, and multipl exes.
Speaking about the award, Mr. Manoj V asudevan, Chief Sales and Marketing Of ficer, DRA, said “We are deeply honored to have received this prestigious recognition at the India Brand Leadership Con clave & Awards 2025. At DRA we have always believed that the true strength of any brand lies in its ability to connect wi th people on a personal level. Through this OOH campaign & Ad film, we didn’t j ust want to be visible, we wanted to spark curiosity and drive emotion. By strategically placing DRA Homes at the heart of everyday life, we didn’t just advert tise, we became a part of their journey towards homeownership.”
The recognition from Realty Plus under scores the campaign’s impact on the ind ustry, setting a benchmark for real estat te marketing in India. The overwhelming response from consumers, increased footf all at project sites, and heightened engage ment further validate the effective ness of a well-executed campaign through outdoor and digital branding strategy DRA Homes’ success with this campa ign reaffirms that in an era dominated b y digital narratives, traditional mediums like OOH, when executed with precision and creativity, can still shape perception s, influence buying decisions, and eleva te brand trust to new heights.
About DRA: DRA, with an impressive le gacy of 40 years, has become a trusted name in the real estate industry, delive ring world-class projects across Chenn ai. With more than 12,000 satisfied cust omers DRA is synonymous with trust, transparency, and timely delivery. Under t he visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolvin g lifestyles and embody a s ense of accom plishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delig ht Meter’ reflect their unwavering focus on customer satisfaction, while their onl ine customer portal ensures hassle-free access to project details and documenta tion. Signature developments such as D RA Pristine Pavilion, Tuxedo, Ascot, Skylantis, Elite, Infinite and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI’s R EISA and Times Business Awards, DR A holds the distinction of being Chenna i’s first developer with CRISIL’s 7-star gr ading. Their social responsibility initiatives include pond restoration and nurtu ring young sporting talent, which highlight their dedication to the community. Upholding their motto “Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they cr eate, turning dreams into lasting legaciecies.