BISLERI CONTINUES TO BUILD LOCAL BRAND LOVE THROUGH PARTNERSHIP WITH PONNIY IN SELVAN: I (PS 1)
BISLERI CONTINUES TO BUILD LOCAL BRAND LOVE THROUGH PARTNERSHIP WITH PONNIY IN SELVAN: I (PS 1)
~Launches PS1 limited edition bottles in Tamil Nadu Market~
Chennai, September 29, 2022: Bisleri has partnered with Lyca Production for its upcoming movie Ponniyin Sel van: I (PS 1) to launch a limited-edition collectible set of 500ml and 1-litre bottles in the Tamil Nadu market.
The Tamil movie industry is known for making clutter-breaking films, with the local consumer base having a str ong affinity for the superstars and their movies. Bisleri's association with PS 1 will help strengthen the brand lo ve amongst the local audience while creating a one-of-a-kind excitement amongst the consumers before and during the film release. The special edition bottles capture the essence of PS 1 i...