Tag: Britannia Milk Bikis redefine ‘bite-sized content’

Britannia Milk Bikis redefine ‘bite-sized content’ with their new campaign for Tamil Nadu Day. Britannia Milk Bikis, The Biscuit That Gr ew Up in Tamil Nadu Just Said Thank Yo u Britannia Milk Bikis break their biscuits to celebrate Tamil Nadu Day. To celebrate Tamil Nadu Day, Britannia Milk Bikis, one of the most loved brands in the state, has launched one of their m ost hyperlocal campaigns to date - ‘A Bit e of TN’. Conceptualised by Talented, the campa ign cleverly taps into a unique cultural h abit that has existed in the state for dec ades - biting around the flower borders and the logo of Milk Bikis Classic, availa ble exclusively in Tamil Nadu. This every day habit has taken the center stage, wi th Britannia biting their own biscuits in the shape of Tamil Nadu’s cultura...