Tag: Federal Bank appoints M V S Murthy as its first Chief Marketing Officer

Federal Bank appoints M V S Murthy as its first Chief Marketing Officer July 07,2022, Mumbai: Federal Bank appointed M V S Murthy as its first Chief Marketing Officer. He has been mandated to leverage marketing to help build scale by working on the intersection of Brand Comm u nication, Customer Experience and Technology. The function has a horizontal play across the existing portfolio of customers and pans vertically to strengthen the bank's organic acquisition as well as inorgan ic growth which is powered by its strategic partnerships within the fintech and start-up ecosystem. Prior to being appointed at Federal Bank, M V S was heading – Marke ting, Digital and Corporate Communication at TATA AMC. “We are happy to welcome M V S to Federal family. I am certain his vast ex...