57% of MSMEs struggling to get new orders, hindering business growth
57% of MSMEs struggling to get new orders, hindering business growth
Digital platforms like Facebook and WhatsApp emerge as alternative marketplaces to buy raw material and sell produ cts, say 40 per cent rural entrepreneurs
30th December’22,: An all-India study, conducted by Bhartiya Yuva Shakti Trust (BYST) as a socio-economic initi ative has given critical insights into the working of about 5,685 Micro enterprises (MSMEs), owned by socially an d economically vulnerable entrepreneurs across India. The average investment of these businesses has been rec orded as little more than Rs.6 lakh, highlighting their low capital size, impending distress, and vulnerability to mu ltiple factors including local demand disruptions during the past two years of COVID-19.
The study, spread acro...