India’s breakfast table is undergoing quite a shift and Quaker
India’s breakfast table is undergoing quite a shift and Quaker
Chennai, May, 2026: India’s breakfast table is undergoing quite a shift and Quaker is moving with it. As consumers become more mindful of what they eat, prioritizing protein, fibre and clearer nutritional choices, Quaker, the world’s No.1 oats brand1, is stepping up with a refresh that brings these benefits to the forefront, helping consumers make quicker, smarter breakfast decisions.
The shift is rooted in a sharp understanding of how Indian consumers are evolving. According to a Mintel report2, protein (44%) and fibre (25-27%) have emerged as key drivers in health-focused purchase decisions. A growing appetite for both high-protein and high-fibre options - particularly among younger consumers - points to a generation that...
