ITC Sunfeast launches Supermilk – the ‘Strong’ milk biscuit – in Tamil Nadu
ITC Sunfeast launches Supermilk – the ‘Strong’ milk biscuit – in Tamil Nadu
~ A carefully crafted product for young children, packed with the punch of Naatu maatu paal
Chennai, 21 December, 2022: Being at the forefront of delivering high quality products to consumers, ITC Sunfe ast, today announced the launch of its new product ‘Sunfeast SUPERMILK’ biscuits in Tamil Nadu (TN). TN curre ntly contributes to around 40% of the milk biscuit industry and Sunfeast is making a strategic foray into this seg ment to leverage the large business opportunity.
Given the love for ‘strong’ coffee/tea among the people of Tamil Nadu, SUPERMILK is an insightful approach to address the need for a ‘strong milk biscuit’ option for kids. SUPERMILK contains a higher proportion of milk com pared to...