Kerala to launch all-India campaign to scale

Kerala to launch all-India campaign to scal e up domestic tourist footfalls in summer Targeting families/ family holiday makers d uring upcoming School Summer Holidays Chennai, Mar 19: This time round, the camp aign will be particularly focusing on North K erala, especially Bekal, Wayand, Kannur and Kozhikode, besides lesser-k nown destinati ons with vastly improved infrastructure, the Minister said. “Tourists from inside the country have alwa ys played a paramount role in making Keral a’s tourism a throbbing enterp rise. This has been the thrust of our pan-India promotiona al campaigns focusing o n reinforcing the s tate’s position as an a ll-season experiential tourism destination for a diverse range of vi sitors”, Shri Riyas pointed out. “I want to firmly assure that Ker...