KURKURE EXPANDS ITS PORTFOLIO AND LAUNCHES A YOUTHFUL
KURKURE EXPANDS ITS PORTFOLIO AND LAUNCHES A YOUTHFUL NEW SUB-BRAND, KURKURE PLAYZ
Kurkure Playz to strengthen presence in the growing puffed and pellet segment
Comes in two product offerings, Kurkure Playz Puffcorn and Kurkure Playz Pasta, in cheese and herby flavours respectively
Kurkure Playz forays into the growing affinity for light textured snacks
Chennai, January 3rd, 2023 : Bringing in a playful twist to the new year, Kurkure, one of India’s most loved snack brands, has expanded its brand with the launch of a youthful new sub-brand, Kurkure Playz. It comes with the wi dely popular and successful Kurkure Playz Puffcorn and all-new Kurkure Playz Pastax, based on the growing af finity of consumers towards light textured snacks.
The modern sub-brand caters to the rise...
