leverages AI technology to launch customized

Tata Tea Premium celebrates Lohri, leverages AI technology to launch customized Tata Tea Premium celebrates Lohri, leverages AI technology to launch customized ‘Vaddi Khushiyaan De Tappe’ initiative in association with actor Shehnaaz Gill Campaign draws its insight from one of Punjab’s integral cultural tradition called ‘Tappa’, lyrical folk songs played to celebrate auspicious events and festivals Takes a leap by moving hyperlocal narrative into the space of hyper personalization through a disruptive tech platform using Artificial Intelligence Supplemented by a 360 campaign involving limited edition packs, music videos of Tappas (folk songs), on-ground leg and a massive digital campaign National, 12th January 2023 : Tappas have always been an integral element of Punjab...