Tag: Lotte India Turns This Valentine’s Day Into Palentine’s Day

Lotte India Turns This Valentine’s Day Into Palentine’s Day Chennai, 10th February, 2026: This Valentine’s Day, Lotte is flipping the script on traditional love with Palentines—a celebration that puts friendship first. With its Pepero Palentine’s campaign, the brand moves beyond romantic clichés to honour the everyday bonds that Gen Z values most, proving that the sweetest moments are often shared with friends. While romance may be sweet, it’s the friendship you share with your closest people that’s even sweeter- and that’s exactly the sentiment driving Lotte’s Palentine’s Day celebration. At the heart of the campaign, Pepero teams up with six popular creators who bring Palentine’s Day to life through fun, unfiltered moments shared with their closest friends. From inside jokes to eve...