Lotte PEPERO Gives the Internet’s Favourite ‘Who’s Most Likely To
Lotte PEPERO Gives the Internet's Favourite 'Who's Most Likely To...' Trend a Friendship Day Twist
'Certified Squad Favorite' builds on an internet-first behaviour, turning playful banter into a creator-led campaign rooted in sharing.
National, 30th July, 2026: Friendship today is measured less by pictures and more by inside jokes, unread group chats, stolen snacks and one question every squad loves to answer: "Who's most likely to...? "Recognising how these playful rituals have become a language of their own, LOTTE India's iconic Korean snack brand PEPERO is giving one of the internet's favourite friendship trends a delicious new twist with 'Certified Squad Favorite', a Friendship Day campaign that rewards with, every vote and inside joke with something worth sharing.
Speaking ...