Tag: Mani Ratnam & Lyca Productions collaborate with Snapchat to create a special augmented reality experience

Mani Ratnam & Lyca Productions collaborate with Snapchat to create a special augmented reality experience Mani Ratnam & Lyca Productions collaborate with Snapchat to create a special augmented reality experience for the eagerly anticipated Ponniyin Selvan: 1 Legendary filmmaker Maniratnam is all set to finally take the highly anticipated magnus opus movie of the year, Ponniyin Selvan: 1, to theaters across India. The movie Ponniyin Selvan: I, is gearing towards an augmented twist as it ropes in Snap Inc. as its exclusive AR (augmented reality) partner to engage with the Gen Z Snapchatters. Wi th this collaboration, fans can get a sneak into the world of Kingdom Chola through highly engaging and lifelike AR experiences.           ...