Sensodyne Celebrates the Role of Dentists
Sensodyne Celebrates the Role of Dentists
with AI-Powered Personalized Videos on World Dentist’s DayCelebrating the role of heroes of oral healthcare on World Dentist Day
Reached 38MN consumers with 3800 personalized videos across 800 pin codes.
09 October 2024, India: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an innovative digital campaign using the power of AI to create personalized videos of dentists across the country, highlighting their role in improving oral health and making daily experiences joyful for individuals.
This AI initiative involves creating 3800 customized videos with dentists, aimed at establishing dentists as ‘Doctors of Joy’. These personalized videos will express gratitude for t...
