SiXiT Announces Next Phase of Growth;
SiXiT Announces Next Phase of Growth; Targets ₹300 Crore Revenue, Signs Arshdeep Singh as Brand Ambassador for Cricket Ball Category
SiXiT, currently a ₹125 crore brand, unveiled its plans to achieve ₹300 crore in revenue over the next three years, driven by product expansion, increased distribution and deeper engagement with grassroots cricket communities.
As part of its growth roadmap, SiXiT is now launching cricket kits, bats and leather cricket balls, while also strengthening its presence in the cricket footwear and apparel categories, marking its entry into the complete cricket equipment segment.
Indian leading fast bowler Arshdeep Singh has been signed as the Brand Ambassador for SiXiT's cricket ball category, representing the brand's commitment to inspiring the next gen...