South India emerges as most financially protected region with a Protection Quotient of 47:
South India emerges as most financially protected region with a Protection Quotient of 47: Max Life’s India Pro tection Quotient 5.0 Survey
Key Findings of the Survey
· With a Protection Quotient of 47, the South zone is 4 points ahead of urban India’s overall IPQ of 43; continues to remain the top zone across India for five years
· The South zone also boasts the highest LI ownership (78%) among other zones in IPQ 5.0
· Prioritizing ownership of savings and term plans over market-linked products, the zone reflects the country’s savings-first preference
· While high premium remains the top deterrent for term plan purchase, operational concerns such as medical tests and poor insurer/agent service emerge as stronger barriers
· S...
