Traversing India’s Saree Heritage with Flipkart
Traversing India's Saree Heritage with Flipkart
India is home to over 60 unique ethnic and artisanal weaves
With over 10 lakh+ sarees in its portfolio and one saree bought every minute during The Big Billion Days, Flipkart recorded a length of over 11,600km of sarees, purchased during the flagship event
Pink and red are the most popular saree choices followed by black, blue, green and yellow in metro cities
West Bengal and Odisha top the charts in terms of the buying the most sarees on Flipkart, followed by cities including Bangalore, New Delhi and Hyderabad
Diwali, Chhath Puja, Karvachauth, Navratri, Wedding Season and The Big Billion Days are key peak seasons for purchasing the attire online
Bollywood has a high influence on saree purchases on Flipkart with celebrit...