WayCool’s BrandsNext Forays into the Specialty Rice Segment with the Launch
WayCool’s BrandsNext Forays into the Specialty Rice Segment with the Launch of an Exclusive Biryani Rice Portfolio
Chennai, November 09, 2023 : BrandsNext, a WayCool enterprise, today announced its foray into the specialty rice segment with the launch of an exclusive Biryani portfolio. Diversifying its product range within the Kitche nJi flagship brand, the company has unveiled two new variants - KitchenJi Basmati Rice and Kitchenji Seeraga Samba; to cater to the discerning palates of both North and South Indian culinary traditions with a key focus on consistency. Currently entered the specialty rice market with the strong consumer proposition of a consistent product experience.
In line with evolving consumer choices, this deliberate step also addresses the rising demand for Biryani...