Spatial Audio driving content consumption on on-the-go devices amongst consumers in India,
Spatial Audio driving content consumption on on-the-go devices amongst consumers in India, reveals CMR Study 2022
Audio quality remains the top-most priority for consumers while selecting their smartphone and other on-the-go devices.
Four in every five consumers said better sound and picture quality would increase their video content consumption.
Five in every six users feel Dolby Atmos/Dolby Vision would enhance their consumption of mobile entertainment.
Seven in every eight users agree that Dolby Atmos/Dolby Vision would lead them to decide their music / video service subscription.
CHENNAI: Immersive audio experiences have gained importance over the pandemic years for consumers on sm artphones and other ‘on-the-go devices’, including tablets, and hearables. Amongst Di...









