India’s Iconic Men’s Fashion Brand – Double Bull Announces Re-launch into Today’s Fas hion World
- Brand rolls out robust growth plans with an aim to achieve Rs. 100 Crores Revenue By FY31
- Double Bull plans to foray into D2 C space with an exclusive e-commerce site by this year-end
Chennai, 5th March 2025: Embarking on its 50th year in fashion, Double Bull, India’s iconic men’s fashion brand that intro duced bold, vibrant party wear in the 90 ’s announ ced its re-entry into the Indian Retail Indus try with ambitious growth plans. With an aim to achieve 100Crore s by FY31, the brand has rolled out a robust growth plan that will further strengthen its reach across the country and ser ve the young men of Ind ia with timeless fashion apparels. As part of its strategic future plans, the company plan s to build-up its retail presence by increasin g its footprint in the Multi Brand Outlets (M BOs) and also set-up over 50 Exclusive B rand Outlets (EBOs) in Rural and Urban markets across 14 states by this year-en d. In line with this, the brand also annou nced its plans to enter the burgeoning D 2C spac e with an exclusive e-commerce site by this year-end. The company has also announce d significant leadership appointments to dr ive its new vision.
Double Bull entered the Indian Retail indus dustry with its bold, fearless party-wear co llection coupled with impeccable craftsma nship in the year 1974. Over the d ecades, Double Bull became a household name and a symbol of aspiration with its party-wear shirts capturing the imagination of young India back then. Today, with a fresh vision, Double Bull aims to bridge the gap between high-end quali ty and affordability, ensuring that prem ium fashion is accessible to eve ryone. In its 50th year, Double Bull aims to becom e a nationwide brand once again by expa nding its horizon, focusing on innova tive designs, fast fashion and reintroducing i ts iconic party wear shirts across 14 stat tes with a balanced presence across EBOs and MBOs.
Commenting on the occasion, Mr. Jatin Ma nodra, CEO – Double Bull said, “As Do uble Bull marks 50 years in the Indian retaiil indus try, we celebrate not only a signific ant miles tone but also the resilience and dedication that have defined our journey. With new lea dership steering the brand, we’ ve revitalized our vision and established a clearance gro wth strategy. From a current turn over of 35 Crores, our goal is to reach 100 Crores by FY2031. By blending our rich heritage with innovative strategies, Double Bull is set to reclaim its position as the go-to brand for pa rty wear and beyond. We are also committed to offering premium-qu ality apparel with bo ld, innovative designs that empower fearless self-expression, all at an affordable cost. This is a unique offering currently missing in the Indian retail market, and Double Bull aims to bridge that gap. This is not just a celebration of our past; it’s the beginning of an exciting, iconic future.”
Double Bull is focused on broadening its pr oduct portfolio to meet the evolving deman ds of the modern consumer. The brand is s et to introduce a new range of versatile, hig h-quality apparel that blen ds both fashion-forward designs and comfort, catering to various occasions bey ond just party wear. Additionally, the br and is exploring innova tive fabric techn ologies to enhance durabi lity and susta inability, while ensuring affor dability.
About Double Bull – Founded in 1974, Doub le Bull Men’s Fashion has been a trailblazer in premium menswear for 50 yea rs. Known for its bold, contemporary styles that blend sophistication with every day comfort, the brand has evolved into a symbol of confide nce and refinement. Offering a versatile ran ge of apparel from impeccably tailored fo rmal wear to effortlessly stylish casuals—Double Bull continues to set benchmarks in quality craftsmanship and trend-forward designs. As it marks its golden jubilee, the brand remains committed to innovation and excellence, ensuring every man makes a statement, no matter the occasion.