Sid Sriram Launches His New Track “Sivan ar”,
A powerful spiritual and devotion n al track dedicated to Lord Murugar
Sid Sriram says,“My mother and guru,Latha Sriram taught me this song when I was 10. It’s been a part of me for so long; beginning this next phase of my artistry with “Sivanar” feels auspicious.”
Chennai, April 3rd 2025 – In a landmark mo ve to redefine the future of Indian and glob al music, Warner Music India (W MI) has jo ined forces with Sid Sriram, one of the mo st influential and genre-de fying voices of our time. This dynamic j joint venture goes beyond just music rel leases. It establishes a strategic partnership between Sid Sriram and Warner Music India by bringing togeth er the growing Sid Sriram brand and WMI’s comprehensive music infrastructure to coll aboratively transform the entire artistic and business ecosystem, encompassing artist management, live perform mances, brand collaborations, and strategic ventures tha t are focused on Non-Film Indian language music. Together, t hey will also scout and nurture a new w ave of global talent, helpin g to expand S id’s vision and influence.
The first offering under this collaboration is “Sivanar”, a powerful spiritual and devotion al track dedicated to Lord Mur ugar. Set to release on April 3rd, the song – produced, a rranged, and performed by Sid Sriram – feat ures lyrics from the 14 th-century saint poe t Arunagirinathar’s revered Thiruppugazh. T he music video, filmed at the Batu Caves M urugan Temple in Kuala Lumpur during the Thaipusa m festival, adds a deeply authent tic and cinematic layer to the project. “Siva nar” has already become a defining mome nt in Sid’s global performances, including h is historic Coachella set, where he closed with this piece as a heartfelt tribute to his heritage.
Sid Sriram says: “This collaboration with W arner Music India marks an important new chapter in my musical journey. Fro m the v ery beginning, my relationship w ith music has been about understanding and drawing from my roots, and using this as a way to b oundlessly imagine new musical futures. I t’s deeply meaningful t hat our first release under this partner s hip is “Sivanar”. My mo ther and guru, La tha Sriram taught me this song when I w as 10. It’s been a part of me for so long; beginning this next phase of my artistry with “Sivanar” feels auspicious. Bey ond my own music, this partnership with W arner Music India will allow us to create and nd nurture a space for new and innovative sounds. Together, we aim to discover and c ultivate exceptional talent, bringing fresh a nd unique musical voices to the world.”
A multilingual powerhouse with an unmatch ed ability to fuse Carnatic intricacy with con temporary soul, Sid has amassed hundreds of millions of streams and topped music ch arts with hits like “Kumk umala (Brahmāstr a)”, “Srivalli (Pushpa: T he Rise)”, “Adiye (K adal)”, “Kannaana Ka nney (Viswasam)”, an d “Ennodu Nee Irundhaal (I)”.
Sid Sriram’s influence continues to tran sce nd borders, solidifying his place as a global music force. His historic Coachel lla 2024 p erformance left an indelible mark, as he me smerised audiences with a deeply soulful re ndition of “Thiruppuga zh,” seamlessly inter twining his Carnatic roots with contempora ary sensibilities. T he performance was wid ely celebrated f or bringing South Asian mu sical traditio ns to an international stage.
Equally compelling was his NPR Tiny De sk Concert, where he masterfully blended R& B, soul, and American a with Carnatic music—an innovative fusion that captivated a div erse audience and reaffirm ed his status as a boundary-pushing artist. With a singular ability to bridge cultu res and genres, Sid’s journey is one of continuous evolution, brin ging Indian music to global prominence.