Birla Opus Paints Redefines Elegance with a New Range of Designer Finishes
~ Birla Opus Paints unveils an innovative an d disruptive new range of Designer Finishe es, reinforcing its commitment to redefinin g interior aesthetics and custo mer experie nce ~
Chennai; 8 April: Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, laun ched a new and innovative range of Design er Finish with two exclusive and futuristic c ollections that will transf orm premium inte rior designing in India. Crafted to redefine l uxury, the new rang e comes on the back of the brand expan ding their retail footprint b y launching t heir franchisee stores as well as compan ny-owned company-operated ex perience stores – Birla Opus Paint Studio – which will enable consumers to experience the Designer Finish range first-hand.
The exquisite range introduces two collecti ections: the Dream Collection and Time les s Collection, each offering a distinct blend of nature-inspired elegance and cut ting-e dge technology. From high-definition 3D p atterns and metallic brilliance t o timeless and handcrafted finishes, Birla Opus Paints’ Designer Finish will bring walls to life with sophistication and dept h. Designed for tho se who seek more th an just colour, Design er Finish transfor ms spaces into expressi ons of individual style and eco-conscious l iving, while bei ng extra durable and more superior, personifying Birla Opus Paints’ vi sion of “D uniya Ko Rang Do.”
Commenting on the launch, Rakshit Har ga ve, CEO – Birla Opus Paints, said, “At Birla Opus Paints, we understand that today’s c onsumers are seeking more than just prod ucts; they desire experiences and products that reflect purpose and value. Our aim is n ot only to redefine creativity with advanced design technology and sustainable solution ns, but to also set ne w standards in interior luxury. At the back of our Paint Studio and franchisee sto res launches across India, w e’re now pre senting consumers with these exquisite finishes inspired from nature’s be auty a nd Italian artistry that will definitely ad d a taste of luxury to your home.”
The Dream Range brings high-definition 3D patterns and metallic finishes, perfect for c reating statement walls, while off ering over 150 trendy and water-resistant shades with durability and long-lasting beauty. It feature s 14 exclusive design s inspired by the elem ents of nature, including sea, clouds, and tr ees, with 10 col or combinations per desig n. This results in 140 unique offerings that transform s paces into luxurious, captivati ng environments.
The Timeless Range, on the other hand, em braces nature’s raw beauty, featuring lime-based materials with Italian-inspired craft smanship, ideal for those seeking rustic an d understated luxury. It comprises of 12 exc lusive designs emulating natural textures li ke stone, clay, and marb ble, combining und erstated elegance. B oth ranges are design ed with eco-friend ly, low-VOC formulation s, ensuring heal thier and more breathable indoor environments, without compromisin g on style or quality. Whether it’s for a conte mpororary or rustic look of your space, thes e ranges offer versatile finishes to suit any aesthetic.
Both collections are crafted using eco-fr ien dly, low-VOC formulations, ensuring healthi er indoor environments without compromis ing on aesthetic appeal or qu ality. Whether for a contemporary or ru stic look, these ver satile finishes cater t o diverse design sens ibilities.
Consumers can currently experience the Bir la Opus Paints’ Designer Finish range at fra nchisee stores and the Paint Studios opene d across key metros such as Mumbai (Worli and Vashi), Gurugram, a nd Lucknow recen tly. With plans to laun ch Birla Opus Paint S tudios across other locations such as Bang alore, Delhi, Hyde rabad, Kolkata, Jaipur, Ah medabad and Surat as well as the brand’s g rowing net work of franchisee stores, the av ailability of Designer Finishes is being furth er enhanced, ensuring accessibility and con venience for customers nationally.
About Birla Opus Paints:
Birla Opus Paints, housed under Grasim Ind ustries, Aditya Birla Group’s flagship firm, of fers Decorative Painting Solutions to consu mers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categorie s like interiors, ext eriors, waterproofing, en amel paints, wood finishes, and wallpapers. With six m anufacturing plants spread acro ss India, Birla Opus Paints is well positione d to be amongst the market leaders in the dec orative paints category. The brand aims to inspire people to turn their surrounding spaces into their very.