Lotte India Turns This Valentine’s Day Into Palentine’s Day
Chennai, 10th February, 2026: This Valentine’s Day, Lotte is flipping the script on traditional love with Palentines—a celebration that puts friendship first. With its Pepero Palentine’s campaign, the brand moves beyond romantic clichés to honour the everyday bonds that Gen Z values most, proving that the sweetest moments are often shared with friends. While romance may be sweet, it’s the friendship you share with your closest people that’s even sweeter- and that’s exactly the sentiment driving Lotte’s Palentine’s Day celebration.
At the heart of the campaign, Pepero teams up with six popular creators who bring Palentine’s Day to life through fun, unfiltered moments shared with their closest friends. From inside jokes to everyday chaos, the content captures the kind of real, relatable friendships that Gen Z actually celebrates-no roses, no clichés, just genuine connections and good vibes. Lotte India is celebrating friendships that feel natural and enduring- the kind that add sweetness to life without asking for anything in return.
Taking the celebration beyond screens, Pepero invites its community to join the Palentine’s movement by tagging their own Palentines and turning friendship into the real love language of the season.
Adding to the ease of sharing, Pepero’s availability on quick-commerce platforms makes it possible to send a sweet surprise in minutes-perfect for spontaneous plans, last-minute gestures, and friendship-powered celebrations. With Pepero Palentine’s, the brand reinforces its role as a modern, shareable treat for Gen Z and young consumers-proving that when it comes to love, friends always deserve the first bite.
About Lotte India: LOTTE India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India is part of the Korean conglomerate, LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, Jellies, Lollipops and Eclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to seven other units spread across India. LOTTE India aspires to achieve leadership status in all categories it operates in.