KKCL’s Killer Kicks Off Asia Cup 2025 Association With ‘I Wear India’
KKCL’s Killer Kicks Off Asia Cup 2025 Association With ‘I Wear India’ Pride Campaign Led by Meezaan Jafri
Chennai, September 12, 2025: ‘Killer’, India’s pioneering denim brand since 1989 from the house of KKCL ((NSE: KKCL, BSE: 532732), today launched its new campaign “I Wear India, I Wear Killer” to mark its proud association with the Asia Cup 2025 as an official partner. This campaign celebrates Indian craftsmanship, youth culture, and world-class style, positioning ‘Killer’ as not just a category leader in India but a global ambassador of “Make in India”.
Anchored by ‘Killer’ brand ambassador and actor Meezaan Jafri, the campaign boldly challenges the myth of international fashion superiority, highlighting Indian-made denim as bold, aspirational, and globally competitive.
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