Lotte India Expands Its Portfolio with the R e-launch of Lotte Eclairs in a Richer, More Indulgent Avatar.
~Offering refined indulgence and a richer mouthfeel, the new Eclairs Choco bo asts stronger brand recognition~
National, February 13,202: Elevating ev ery day indulgence, Lotte India, a leading player in the Indian confectionery space ,has reim agined its iconic Eclairs Choco with an upgr aded formula for a richer, m ore satisfying t reat. Now crafted with 3 0% more Choco, it offers an enhanced c reamy texture and de eper Choco good ness. This relaunch reinfo rces the brand’s commitment to delivering superior prod uct experiences, making Ecla airs Choco a n irresistible delight for consu mers of all ages.
With a smoother texture and a more int en se Choco, the enhanced Eclairs Choco is de signed to provide an elevated treat that ling ers on the palate. Whether enjo yed as a qu ick sweet bite or shared duri ng special mo ments, the upgraded versi on aims to bring a delightful choco-filled experience to cons sumers. The relaunch i s part of Lotte India ‘s continued efforts t o expand its footprint in the confectionery sector and cater to the growing prefence for high-quality confectio nery-ba sed treats.
The new Eclairs Choco is available all In dia in shops near you. Consumers can ch oose from a various pack options of Rs.5 0/Rs.10 0. Apart from Re.1, Rs.2 Eclairs Choco is al so available. With its richer taste, enhanced ced appeal, and wider availa bility, Eclairs C hoco is set to elevate the choco indulgence experience for consumers across India.
About Lotte Choco Pie: LOTTE India Corpo ration Limited was established after the ac quisition of Parrys Confectionery from the Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of L OTTE India, is part of t he Korean conglm glomerate, LOTTE Corpor ration. The com pany is a respected player i n the confect ionery industry with strong br ands like Coffy Bite, Coconut Punch, Caram ilk, La cto King, jellies, lollipops, and éclairs. Wi th 24 CFAs and 4 regional offices, LOTTE India’s products reach over a million retail outlets through 2000+ distributors a cross the country. In addition to two state-of-the-art, fully automated Choco Pie manufactur cturing facilities in Chennai and Rohtak, LO TTE India has its own confectionery manuf acturing unit in Nellikuppam (near Pondiche rry) and outsources confectionery producti on to three other units across India. LOTTE India aims to a chieve leadership status in all categories it operates in.