Mia by Tanishq Partners with Swiggy In stamart to deliver stunning silver jewell llery in 10 Minutes
Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space.
Starting this week, Mia’s exquisite silver jewellery collection will be available on S wiggy Instamart i n more than 35 cities es, including Gurgaon, Delhi, Kolkata, P une, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offer ing custo mers the convenience of doors tep delivery of silv er jewellery in under 10 minutes.
This partnership leverages Swiggy Insta mart’s po sition as a market leader in qui ck commerce, kno wn for its exceptional communication and operati onal excelle nce, to enhance the e-commerce exp erience for consumers. The collaboration aligns with Mia by Tanishq’s strategy to expand its omni-channel presence, reac hing new customers throu gh diverse sa les channels. As part of this partner ship, Mia will introduce a range of stunning silver jewellery catering to the growing demand for prec ious jewellery in the qui ck commerce market. Wh ether it’s a spe cial occasion or a thoughtful gift, Mia’s s ilver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.
Sampurna Rakshit, Marketing & E-com merce He ad – Mia by Tanishq, shared h er thought on the co llaboration: “This is an effort at our end to prioriti se our con sumers convenience and be present w herever the users are. Owing to Mia’s exquisite de sign language coupled with our affordable pricing, we have always been India’s favourite gift of choi ce. As quick commerce transforms the way India sho ps, consumers are also looking for stylish jew ellery gifting options from trusted brands. So we are thrilled to partner wit h Swiggy Instamart, who can get man m ore consumers to access and expe rience our brand at their fingertips.”
This strategic collaboration highlights the growin g trend in the Indian retail land scape, where quick commerce platforms are emerging as key touchp oints for consumers prioritizing convenience. It e nsures that customers are well-informed a bout Mia’s beautiful collections and the ease with whic h they can access these offerings through Swigy Instamart.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, and chic jewellery. For the young, the yo ung at heart and the stylish, Mia crafts g old jewellery in designs that are uniq ue, minimal and extremely versatile. Featur ing a wide range, the collections from Mi a are designe ed to style one for every mo ment and every occa sion effortlessly.
Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 215+ exclusive st ores and pr esent in leading Tanishq stores across 7 5 cities within India. Their store at the Burj Uma n Centre in Dubai marks the lau nch of Mia’s intern ational presence, whi ch is now 3 stores strong.
Delightful designs from Mia are also av ailable thr ough their home page https://www.miabytanishq.com
And across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.