Real Estate Player DRA Onboards Rash hmika Mandanna as its First Ever Bran nd Ambassador for its Refreshed Bran d nd Philosophy – “Home of Pride”
● In line with this move, the company has rolled out a 360-degree integrated marketing campaign with a powerful T V Commercial.
Chennai, 28th November 2024: DRA, pr ide of Chennai’s Real Estate, today ann ounced PAN India Star Rashmika Man danna as its first-ever Brand Ambassa dor. The move comes in line with the c ompany’s refreshed brand philosophy ‘Home of Pride’, which is set to fuel the next phase of transformative growth. As part of the brand’s ongoing transfo rmation, DRA has launched a powerful TV commercial (TVC) featuring Rashm ika that showcases the emotional conn ection people share with their homes. Apart from the TVC, DRA will be launc ching an integrated marketing campa ign that includes print advertisements, digital promotions, multiplex and out-of-home (OOH) activations.
By roping Rahsmika Mandanna as its B rand Ambassador, DRA aims to furthe r increase its market share and streng gthen its pride-connect with customer rs, employees and the partners. This c ollaboration also underscores DRA’s c ommitment to offer quality, spacious h homes at the right price point while in stilling a sense of pride in every home buyer. DRA will roll out its ‘Home of Pr ide’ campaign with Rashmika Mandan na starting from 29th November 2024. The 360-degree integrated campaign w ill have a balance of TV commercials a cross leading channels, print commerc ials, social media promotions, multiple xes and OOH activations. The new bra nd philosophy and the architecture wa s designed and developed by Blue Noo dles.
Commenting on the occasion, Mr. Ran jeeth Rathod, Managing Director – DRA said “We are thrilled to have Rashmik a Mandanna join us as our national Br and Ambassador, embodying the essen ce of our renewed philosophy– ‘Home of Pride’. Rashmika’s incredible rise f rom humble beginnings to becoming a self-made national star mirrors the sp irit of perseverance, authenticity, and growth, much like DRA’s journey of re lentless passion and commitment to ex cellence. As a Brand Ambassador, Ras hmika represents the very essence of what DRA stands for and together, we look forward to building not just hom es, but lasting legacies for our custome rs.”
Sharing her views on the association, Actress Rashmika Mandanna, said “I’m excited to join hands with DRA as their Brand Ambassador. As DRA embarks o n their new journey, one that is filled w ith immense pride, I have no doubt t hat this journey will be one of great su ccess, and I’m so excited to be a part of it. I’m also looking forward to seeing D RA expand its ‘Home of Pride’ philosop hy and bring dreams of homeownersh hip to even more aspiring buyers in th e years to come”
The TVC was directed by the acclaimed filmmaker Gautam Vasudev Menon, kn own for his distinctive storytelling, ens uring the films resonate with audience nces on an emotional level. The entire brand architecture and concept behin d the new philosophy were created by Blue Noodles, a leading creative agenc cy specializing in brand strategies and campaigns.
About DRA : DRA, with an impressive l egacy of 40 years, has become a truste d name in the real estate industry, deli vering world-class projects across Che nnai. With more than 12,000 satisfied c ustomers DRA is synonymous with tru st, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartm ments by offering its customers a ‘Ho me of Pride’ — thoughtfully designed l iving spaces that cater to evolving life styles and embody a sense of accompli shment and belonging. Innovations lik ke the ‘Timeline Meter’for project up d ates and the ‘Customer Delight Meter’ reflect their unwavering focus on cust omer satisfaction, while their online c ustomer portal ensures hassle-free acc ess to project details and documentati on. Signature developments such as D RA Pristine Pavilion, Tuxedo, Ascot, Sk ylantis, Elite, Infinique and many othe ers exemplify their commitment to ble nding modernity with value-driven inv estments. Recognized with awards like e FICCI’s REISA and Times Business A wards, DRA holds the distinction of bei ng Chennai’s first developer with CRIS SIL’s 7-star grading. Their social respo n nsibility initiatives, include pond res t oration and nurturing young sporting talent, which highlight their dedicatio on to the community. Upholding their motto “Timeless Home, Timely Deliver y, DRA continues to inspire pride and t rust in every home they create, turnin ing dreams into lasting legacies.
