Tag: Air India Express Unveils Brand Sonic Identity with Festive and Middle Eastern

Air India Express Unveils Brand Sonic Identity with Festive and Middle Eastern Renditions Across Touchpoints Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music. The airline also revealed a Middle Eastern rendition, acknowledging the significance of its 13 destinations in the Gulf, its largest overseas market. National, 26th December 2023: Incorporating an auditory extension to its new brand experience, Air India Expr ess infused a festive spirit in its signature sonic identity, infusing holiday vibes to its brand music in-flight. Alon g side the festive addition, Air India Express also recorded a Middle Eastern version of its sonic identity. The sonic identity of Air India Express was developed in a meticulous three-stage p...