Sparx taps into youth culture with Tamannaah and Lakshya for new ‘Greatest of Today’
Sparx taps into youth culture with Tamannaah and Lakshya for new ‘Greatest of Today’ campaign.
With its latest range of sneakers and versatile sports shoes, Sparx builds a stronger connection with a style-conscious generation shaping culture in the present
For a generation that is constantly creating, exploring, experimenting and expressing itself, waiting for the “perfect moment” is increasingly becoming a thing of the past. Sparx, one of India’s most popular footwear brands, is turning this cultural shift into its newest brand platform, ‘Greatest of Today’ (G.O.T.), a campaign designed to strengthen the brand’s relevance among young, style-conscious consumers featuring Tamannaah and Lakshya as brand ambassadors. At the heart of the campaign is Sparx’s latest range of sneakers and v...