Tag: World Gold Council launches new gold jewellery campaign to attract youth

  World Gold Council launches new gold jewellery campaign to attract youth World Gold Council has launched a new look ‘You are gold’ campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Ind ian women. The latest ‘You are gold’ campaign aims to inspire young women to express themselves.  The ad film showcases a montage of young women from diverse backgrounds, who are unafraid of letting their inner light shine and are precious, brilliant and bold – much like the beautiful gold jewellery they wear. The integrated campaign that has been rolled out prior to Diwali 2022, aims to attract millennials and gen-Z and highlight the many qualities that make them who they are, qua...