MIA BY TANISHQ CELEBRATES CHEN NAI CUSTOMERS IN STYLE
MIA BY TANISHQ CELEBRATES CHEN NAI CUSTOMERS IN STYLE WITH RUN WAY STAR EVENT AND 4 NEW STORE S!
Chennai, 21st December 2024: Mia by T anishq, one of India’s leading fine jewe llery brands, recently hosted its much-an ticipated Runway Star Event in Che nnai. The exclusive evening brought t ogether loyal patrons and showcased Mia’s com mitment to the city’s vibrant customer base. The event celebrated i ndividuality, confidence, and style, wi th customers ta king centre stage, ador ned in Mia’s jewe llery as they walked the runway, embod ying the essence of the modern Mia wo man.
In conjunction with the event, the bra nd expanded its presence in Chennai with t he launch of four new exclusive stores o n 20th December in Valasarav akkam, E CR, OMR, and Aerohub, thou ughtfully situated at the following str ategic locations:
Mia by Tanishq, No:151-6, Arcot Road, Brindavan Nagar, Valasaravakkam, Che nnai – 600 087.
Mia by Tanishq, No:6, Pandian Nagar, V ettuvangeni, East Coast Road, Near Vet tuvan, Chennai – 600 041.
Mia by Tanishq, # 4/668, West Pari, Sri Venkateswara Avenue, Thoraipakkam, OMR, Chennai – 600 097.
Mia by Tanishq, No A9, Ground floor, Ae ro Hub Mall, Meenambakkam, Che nnai – 600 027.
These new stores spanning across 4300 sq.ft and equipped with Carat meters enabling seamless exchange and upgr ade of old gold jewellery, underscored Mia’s dedication to making precious ev ery da y jewellery inspired from intern ational trends to evolved customers in Chennai, a city renowned for its rich c ultural herit age seamlessly intertwine d with modern sophistication.
Mr. Narasimhan YL, Circle Business He ad – South 1, joined the celebrations as th e Chief Guest for the store launches, hig hlighting Mia’s dedication to maki ng pre ecious everyday jewellery inspi red by gl obal trends accessible to the customers of Chennai.
Speaking on these milestones, Mr. San jay Bhattacharjee, Head of Retail, Mia by Tanishq and Mr. Narasimhan YL, Ci rcle Business Head – South 1, said, “We are thrrilled to host the Mia Runway Star event in Chennai, a city that holds a special pla ce for Mia by Tanishq. Ou r customers ar e at the heart of everyt hing we do, and t his event, along with the launch of our n ew stores, unders cores our commitment to offering unf orgettable experiences in addition to making trendy fine jewellery more acc essible to the modern Tamil wo men. Watching our customers confidently showcase Mia’s designs on the runway is a testament to the strong bond we s hare. Now, with 14 exclusive stores in t he city, we are dedicated to deepening o ur connection with Chennai’s vibrant an nd discerning audience. Chennai’s custo mers are style-savvy and apprec iate jewellery that effortlessly combin es cultura l heritage with modern eleg ance, and we take pride in catering to their evolving tastes.”
The newly launched stores feature Mi a’s latest festive collections, including the d azzling ‘Mia Disco’ Collection, ins pired b y the bold glamour of the iconi c 70 s discoera. With its modular desig n s, the colle ction allows customers to create multipl e looks, transitioning ef fortlessly from understated elegance to show-stopping brilliance. Additiona ally, customers can explore a range of lightweight, contemporary designs cr afted in 14kt and 18kt gold, reflecting Mia’s ethos of combining st yle with e veryday practicality. Other popular co llections are ‘Lovestruck’ featuring un ique heart-shaped solitaires, trendy ‘Eye-eye’ designs and more across earr ings, pendants, necklaces, bangles, bra celets, rings, mangalsutras, etc.
Chennai, with its unique blend of rich cu ltural heritage and modern sensibil ities, remains a strategic market for Mia by Tanishq. Known as the cultural capital of S outh India, Chennai is cele brated for its deep-rooted traditions in art, music, and dance, which coexist se amlessly with its vibrant, fast-paced ur ban lifestyle. The c ity’s cosmopolitan audience, particularly its Gen Z and mi llennial population, values contempor ary and lightweight jewellery that refl ects both individuality and cultural pri de. Mia’s designs, blending elegance wi th everyday practicality, align perfectl y with Chennai’s evolving preferences, making it a key destination for the bra nd’s growth in the region.
About Mia by Tanishq
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, mod ern, and chic jewellery. For the young, the yo ung at heart and the stylish, Mia crafts g old jewellery in designs that ar e uniqueue, minimal and extremely ve rsatile. Feat uring a wide range, the col lections from Mia are designed to style one for every moment and every occa sion effortlessly. Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. Mia is a network of 210+ exc lusive stores and p resent in leading Ta nishq stores across 75 cities within Ind ia. Their store at the Burj Uman Centre in Dubai marks the launch of Mia’s int ernational presence with three stores in UAE.
Delightful designs from Mia are also ava ilable through their home page
https://www.miabytanishq.com/ and across other online platforms https://www.amazon.com/ https://www.tatacliq.com/ and https://www.flipkart.com/.
