Croma Unveils the Superrr Exchange Trade in Your Old Electronics for Trip le the Benefits!
Croma, India’s largest electronics reta ailer backed by the Tata group, unveil ed its “Super Exchange” to begin fest ivities for the New Year!
Super Exchange makes it easier for cu stomers to upgrade their old electroni cs while contributing to a cleaner, gree ner future. Starting December 21, 202 4, Sup errr Exchange offers customers three ti mes the regular benefits on ex changing their outdated gadgets for br and-new, energy-efficient devices.
Under Superrr Exchange, customers e xchanging select home appliances and a wide range of other electronic device s will enjoy up to 3x exchange benefits an d exclusive rewards and discounts on brand-new products. In addition, th ey can save up to Rs 21,000 when excha anging o ld laptops and mobiles.
As a part of this universal exchange in itiative, customers can walk in with an y old device and walk out with any ne w product.Yes, this means you can exc h an ge your unused old grinder and w alk out with a brand-new Smart TV! W hat’s mo re, customers with products that no lon ger work need not feel left out; even the se can be dropped off at their nearest Cr oma store in exchange for a Rs 500 Croma voucher.
Superrr Exchange will run nationwide across all 550+ Croma stores, making it easier than ever for customers in ever y part of the country to trade in their o ld devices responsibly. Every Croma st ore has a designated disposal area, wh ere o ld electronics are collected befor e being ethically recycled in partnersh ip with a uthorised recycle partners.
Shibashish Roy, Chief Executive Office r, Infiniti Retail Ltd. said, “As we welco me the New Year, Superrr Exchange is helpi ng create new beginnings. People aren’t just getting new devices when th ey avail of exchange, they’re thinking conscio usl y about buying responsibly. They are als o joining a growing move ement of people who know that little c hanges add up to making earth a bette r place to live.”
In addition to in-store promotions, Cro ma will spread the word through, soci al media, outdoor advertising, and oth er targeted outreach campaigns. By m aking i t more rewarding to upgrade a nd recycle, Superrr Exchange affirms Croma’s commitment to both its custo mers and the planet while proving tha t upgrading to cutting-edge electronics and caring for th e environment can go hand in hand. All old electronics will b e processed and re cycled in an enviro nmentally responsible way.
About Croma: ME
Infiniti Retail Ltd. is one of the first or ganised consumer durables and electr onic s retailers in India operating und er the b brand name Croma. With over 550+ sto res across 220+cities, the com pany cont inues to aggressively open n ew stores to expand its presence espec ially in suburb an region of metro citi es along with tier-2 and tier-3 cities. Cr oma offers its cust omers a world-class ambience to shop b oth in-store and st aged at www.croma.com and allows f or a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of bo th worlds. Through its d eep integration with the Tata Neu eco system, the produ cts from Croma are also available on the Tata Neu app. Re cently, Croma was feat ured among the 100 most valuable India n brands by B rand Finance India 100 report.
