Blue Star launches a comprehensive range of
Blue Star launches a comprehensive range of 150 models of Room AC
Plans to fortify its position in Smart Wifi and Heavy Duty AC segments.
Blue Star Limited unveiled its new compre hensive range of 150 models of Room ACs today,including a ‘flagship premium’ range, for the upcoming summer season. The line up features inverter, fixed speed, and windo w ACs, addressing the needs of every cons- umer segment across all price points. The demand for room ACs is seeing substantial growth, driven by int ense summer heat acr across various parts o f the country and the rising disposable incomes of India's expand ing middle class. Additionally, this growth is fueled by the increasing demand in Tier 3, 4, and 5 markets, as well as by replacemem ent buyers and those purchasing ACs for ad ditional ...