IPRS Launches the "My Music

IPRS Launches the "My Music, My Rights" campaign IPRS launches its nationwide campaign, "My Music, My Rights” around the auspicious occasion of Vasant Panchami. This initiative seeks to spark a national dialogue on the inherent value of music and the necessity of supporting the creators and their creativity for a sustainable music industry. Music holds an integral place in India's cultural tapestry, with references to it found in ancient texts. Tracing back to ancient times, India's profound musical heritage is deeply rooted in its sacred texts. Brahma, the creator deity, is credited with deriving music from the celestial chants of the Sāma Veda, symbolizing the heavenly world itself. Alongside Brahma, deities such as Vishnu, the preserver, and Shiva, the destroyer, are revered a...